Mobile App Analytics

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

Learn about video messaging, including benefits of video messaging in sales, crafting engaging video messages, & video messaging vs. traditional email.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Email deliverability is the ability for your emails to successfully land in your recipients' inboxes instead of their spam folders.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Learn about SEO, including how it works, benefits, strategies, measuring success, and tips to optimize your website for search engines.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

Learn about sales prospecting software, including benefits of sales prospecting software, & choosing the right sales prospecting tool.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Learn about sales funnel, including stages of a sales funnel, crafting an effective sales funnel, sales funnel vs. sales pipeline.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

Learn about sales productivity, including maximizing sales productivity: strategies and tools, & key metrics for measuring sales productivity.

Learn about sales key performance indicators, including identifying crucial sales KPIs, & establishing effective sales KPI goals.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Learn about sales operations, including key responsibilities in sales operations, & building an effective sales operations strategy.

Learn about SQL, including understanding SQL requirements, key functions of SQL, best practices in SQL usage, & SQL vs. other marketing metrics.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

Learn about SFDC, including overview of Salesforce.com (SFDC), key components of SFDC, benefits of using SFDC, & popular SFDC integrations.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

Learn about weighted sales pipeline, including calculating your pipeline's weight, & key metrics in weighted sales pipelines.

Account-based advertising is a hyper-focused B2B strategy that targets key accounts with personalized ads across multiple channels.

Learn about sales territory management, including strategies for effective territory management, & key benefits of optimizing territories.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

An on-premise CRM is a system hosted on a company's own servers, offering complete control over data, security, and system maintenance.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

Learn about sales forecast accuracy, including improving sales forecast accuracy, & factors influencing forecast precision.

Learn about sales team management, including key principles of effective sales team management, & building high-performing sales teams.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Learn about total audience measurement, including key components of total audience measurement, & benefits of adopting total audience measurement.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Learn about XML, including its uses, advantages, key technologies, best practices, and how XML facilitates data exchange and integration.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Learn about voice broadcasting, including advantages of voice broadcasting, setting up voice broadcasting, & best practices for voice broadcasting.

Adobe Analytics is a leading web analytics solution for gaining real-time insights into user activity across websites and mobile applications.

Learn about sales compensation, including types of sales compensation plans, key components of effective compensation, & sales compensation vs. base salary.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

Remote sales is selling from a distance. Reps use digital tools to connect with prospects and close deals without meeting them in person.

A Champion/Challenger test pits a new 'challenger' against the current best-performing 'champion' to see which one performs better.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

Learn about white label, including benefits of white label solutions, & white label vs. private label: understanding the differences.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

Learn about social selling, including benefits of social selling, steps to implement social selling, & social selling vs. traditional selling.

Learn about tokenization, including how tokenization works, benefits of tokenization, types of tokenization, & tokenization best practices.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

Learn about sandboxes, including understanding sandbox environments, creating effective sandboxes, benefits of using sandboxes, & sandbox best practices.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

LinkedIn InMail messages are a premium feature that lets you directly message any LinkedIn member, even if you're not connected to them.

Lead Velocity Rate (LVR) is the growth rate of your qualified leads, measured month-over-month. It's a key indicator of future revenue.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

Product-market fit is when a product meets the needs of a strong market, leading to high demand, customer satisfaction, and organic growth.

Learn about single page applications, including benefits of single page applications, key features of SPAs, how to build SPAs, & common mistakes in SPAs.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

Learn about sales pipeline management, including key elements of sales pipeline management, & steps to optimize pipeline efficiency.

Learn about rollback procedures, including understanding when to use rollback procedures, & steps to implement rollback procedures.