Terms

Drupal

Drupal is a free, open-source content management system (CMS) and web application framework used to build and manage a wide range of digital experiences, from simple blogs to complex websites. Written in PHP, its modular architecture allows users to extend its core functionality with thousands of modules and themes, making it a highly customizable and flexible platform for developers and non-technical users alike.

Key Features

Drupal's power lies in its robust set of core features, which can be extended almost infinitely through its modular system. This flexibility allows it to power everything from personal blogs to enterprise-level applications.

  • Modularity: Extend core functionality with thousands of add-on modules for features like e-commerce or forums.
  • Flexibility: Create highly customized content types and fields to structure data precisely.
  • Scalability: Handles high-traffic sites for large organizations and governments with built-in caching.
  • Security: A dedicated security team and a strong track record make it a trusted choice.
  • Multilingual: Built-in support for creating and managing content in multiple languages.

Use Cases

Drupal's flexible framework makes it suitable for a vast array of digital projects, from personal blogs to complex enterprise applications. Its scalability and robust feature set allow it to adapt to the specific needs of different industries and organizations, making it a versatile choice for many online platforms.

  • Corporate Websites: Building and managing sophisticated sites for large businesses and organizations.
  • E-commerce: Creating powerful online stores with integrated payment and shipping solutions.
  • Government & Education: Powering secure, high-traffic websites for public sector and academic institutions.
  • Media & Publishing: Managing content-heavy sites like online magazines, news portals, and community forums.

Drupal vs. Dribble

While both platforms are used in digital project creation, they serve fundamentally different purposes for businesses and creative teams.

  • Platform: Drupal is a powerful open-source content management system (CMS) used to build and manage complex, scalable websites. It's ideal for enterprises needing a flexible, data-heavy platform but often requires significant technical expertise and has a steep learning curve.
  • Portfolio: Dribbble is a social network and online portfolio for designers and creative professionals to showcase their work. It is a go-to for design inspiration and hiring creative talent, but it is not a tool for building functional websites.

Community and Support

Drupal is backed by one of the largest open-source communities in the world. This passionate group of developers and users collaborates on thousands of free modules and themes. They also connect through global conferences and local meetups, fostering innovation and knowledge sharing.

Support is primarily community-driven, offered through extensive documentation, active forums, and user groups. For more structured or enterprise-level assistance, businesses can engage with a wide network of specialized Drupal agencies and consultants for professional services.

Installation and Setup

This is how you install and set up a basic Drupal site.

  1. Download the Drupal core files and prepare a server environment with PHP and a database.
  2. Upload all the downloaded files to your web server, typically in the public root directory.
  3. Create a database for Drupal and a user with permissions to access it.
  4. Navigate to your site's domain in a web browser to start the installation script.
  5. Follow the installer's prompts to connect your database and configure your site's basic information.

Frequently Asked Questions about Drupal

Is Drupal difficult for non-developers to use?

Drupal has a steeper learning curve than some CMS options, especially for non-technical users. While developers appreciate its flexibility, content editors may find it less intuitive initially. However, modern versions have significantly improved the user experience for content management tasks.

How does Drupal's performance scale for high-traffic sites?

Drupal is built for scalability. Its advanced caching mechanisms, database optimization, and ability to integrate with CDNs allow it to handle massive traffic loads efficiently. It's a proven platform for enterprise-level websites and demanding digital experiences.

Is Drupal expensive to maintain?

While the software itself is free, total cost of ownership can be higher than other platforms. Costs typically involve specialized developer talent for setup and maintenance, custom module development, and robust hosting, which are essential for leveraging its full potential.

Other terms

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Responsive Design

Learn about responsive design, including how responsive design works, benefits of responsive design, & common mistakes in responsive design.

Responsive Design

Customer Retention

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Customer Retention

Buying Intent

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Buying Intent

Sales Performance Metrics

Learn about sales performance metrics, including key components of sales performance metrics, & essential sales metrics to track.

Sales Performance Metrics

Request for Quotation

Learn about request for quotation, including crafting an effective RFQ, key components of a strong RFQ, & RFQ vs. RFP.

Request for Quotation

Data Cleansing

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

Data Cleansing

Average Customer Life

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

Average Customer Life

Account Management

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Account Management

Copyright Compliance

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Copyright Compliance

Account Match Rate

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

Account Match Rate

Sales Enablement Technology

Learn about sales enablement technology, including key benefits of sales enablement technology, & essential features of sales enablement platforms.

Sales Enablement Technology

Software as a Service

Learn about software as a service, including benefits of SaaS solutions, SaaS vs. traditional software, & key features of successful SaaS.

Software as a Service

Lead Generation

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Lead Generation

Customer Lifecycle

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Customer Lifecycle

Cybersecurity

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

Cybersecurity

Serviceable Obtainable Market

Learn about serviceable obtainable market, including calculating serviceable obtainable market, & key factors influencing serviceable obtainable market.

Serviceable Obtainable Market

Application Programming Interface Security

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

Application Programming Interface Security

Lead Routing

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

Lead Routing

Average Revenue per Account

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Average Revenue per Account

User-generated Content

Learn about user-generated content, including how to leverage user-generated content, & benefits of user-generated content.

User-generated Content

Content Delivery Network

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Content Delivery Network

OAuth

Learn about OAuth, including understanding OAuth workflows, benefits of using OAuth, & comparing OAuth with other authentication methods.

OAuth

Sales Strategy

Learn about sales strategy, including developing a successful sales strategy, key components of sales strategy, & sales strategy vs. sales tactics.

Sales Strategy

Contact Data

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Contact Data

Corporate Identity

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

Corporate Identity

Expansion Revenue

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Expansion Revenue

Data Management Platform

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Data Management Platform

Below the Line

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

Below the Line

Deal Closing

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

Deal Closing

Customer Lifetime Value

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

Customer Lifetime Value

Buyer Intent Data

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Buyer Intent Data

Self-Service SaaS Model

Learn about self-service SaaS model, including benefits of the self-service model, & key features of a successful self-service SaaS.

Self-Service SaaS Model

Marketing Metrics

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

Marketing Metrics

Upsell

Learn about upsell, including benefits of effective upselling, strategies for successful upselling, & upsell vs. cross-sell: understanding the difference.

Upsell

Video Messaging

Learn about video messaging, including benefits of video messaging in sales, crafting engaging video messages, & video messaging vs. traditional email.

Video Messaging

Chatbots

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Chatbots

Serverless Computing

Learn about serverless computing, including benefits of serverless computing, challenges of serverless computing, serverless computing vs traditional inf.

Serverless Computing

Average Revenue per User

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Average Revenue per User

Network Monitoring

Learn about network monitoring, including understanding network monitoring tools, & common challenges in network monitoring.

Network Monitoring

End of Quarter

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

End of Quarter

Use Case

Learn about use case, including crafting a compelling use case, essential components of a use case, & comparing use cases and case studies.

Use Case

B2B Data Solutions

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

B2B Data Solutions

Lead Enrichment Tools

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Lead Enrichment Tools

Prospecting

Learn about prospecting, including strategies for effective prospecting, key principles of successful prospecting, prospecting vs. lead generation.

Prospecting

Customer Relationship Management Systems

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Customer Relationship Management Systems

Quality Assurance

Learn about QA, including understanding QA in outbound sales, benefits of implementing QA, best practices for QA, and tools for effective QA.

Quality Assurance

Cost Per Impression

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Cost Per Impression

Salesforce Object Query Language

Learn about salesforce object query language (SOQL), including its definition, key features, syntax, best practices, and examples of querying data in salesforce.

Salesforce Object Query Language

Digital Strategy

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

Digital Strategy

Channel Partners

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Channel Partners

Buyer Journey

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Buyer Journey

Rollback Procedures

Learn about rollback procedures, including understanding when to use rollback procedures, & steps to implement rollback procedures.

Rollback Procedures

Sales Process

Learn about sales process, including designing your sales process, key components of effective sales processes, sales process vs. sales methodology.

Sales Process

Customer Journey Mapping

Customer journey mapping is the process of creating a visual story of your customers' interactions with your brand across all touchpoints.

Customer Journey Mapping

Progressive Web Apps

Learn about progressive web apps, including how to develop a PWA, benefits of progressive web apps, PWAs vs native apps, & essential PWA features.

Progressive Web Apps

Channel Marketing

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Channel Marketing

Sales Territory Planning

Learn about sales territory planning, including strategies for successful territory planning, & key components of territory planning.

Sales Territory Planning

Revenue Operations KPIs

Learn about revenue operations KPIs, including key components of revenue operations KPIs, & crafting effective revenue operations KPIs.

Revenue Operations KPIs

D2C

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

D2C

Customer Buying Signals

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

Customer Buying Signals

Outbound Sales

Learn about outbound sales, including strategies for effective outbound sales, key metrics in outbound sales, outbound vs. inbound sales..

Outbound Sales

Sales Stack

Learn about sales stack, including building an effective sales stack, key components of a sales stack, sales stack vs. marketing stack: understanding the dif.

Sales Stack

Account-Based Marketing Software

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Account-Based Marketing Software

Revenue Intelligence

Learn about revenue intelligence, including benefits of implementing revenue intelligence, & key components of revenue intelligence.

Revenue Intelligence

Dark Social

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Dark Social

B2B Marketing Analytics

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

B2B Marketing Analytics

CDP

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

CDP

Internal signals

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Internal signals

No Forms

Learn about no forms, including benefits of no forms strategy, implementing no forms in sales, & no forms vs traditional forms.

No Forms

Sales Acceleration

Learn about sales acceleration, including key concepts in sales acceleration, techniques for boosting sales, & role of technology in acceleration.

Sales Acceleration

HubSpot

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

HubSpot

Net Promoter Score

Learn about net promoter score, including calculating your net promoter score, improving your net promoter score, & net promoter score: pros and cons.

Net Promoter Score

Omnichannel Sales

Learn about omnichannel sales, including the benefits of omnichannel sales, crafting an omnichannel strategy, omnichannel vs. multichannel.

Omnichannel Sales

Git

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

Git

Sales Pipeline Velocity

Learn about sales pipeline velocity, including maximizing sales pipeline velocity, key metrics to monitor, & improving velocity with automation.

Sales Pipeline Velocity

Loyalty Programs

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

Loyalty Programs

Renewal Rate

Learn about renewal rate, including how to calculate it, why it matters, factors impacting renewal rate, & tips for improving renewal rate.

Renewal Rate

Pipeline Management

Learn about pipeline management, including strategies for effective pipeline management, & key stages in pipeline development.

Pipeline Management

Demand Forecasting

Demand forecasting is the process of predicting future customer demand for a product or service based on historical data and market trends.

Demand Forecasting

On-premise CRM

Learn about on-premise CRM, including benefits of on-premise CRM, cloud vs. on-premise CRM: a comparison, & implementing an on-premise CRM solution.

On-premise CRM

Conversational Intelligence

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Conversational Intelligence

Customer Data Management (CDM)

Customer Data Management (CDM) is the process of collecting, organizing, and analyzing customer data to create a unified view of your audience.

Customer Data Management (CDM)

B2B Sales Channels

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

B2B Sales Channels

Lead Generation Funnel

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Lead Generation Funnel

B2B Leads

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

B2B Leads

Video Hosting

Learn about video hosting, including benefits of video hosting, choosing the right video hosting platform, & video hosting vs. traditional web hosting.

Video Hosting

Ideal Customer Profile

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Ideal Customer Profile

Closing Ratio

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

Closing Ratio

Inside Sales Rep

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

Inside Sales Rep

Generic Keywords

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Generic Keywords

Sales Pipeline Management

Learn about sales pipeline management, including key elements of sales pipeline management, & steps to optimize pipeline efficiency.

Sales Pipeline Management

Marketing Automation Platform

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Marketing Automation Platform

Affiliate Networks

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

Affiliate Networks

Market Intelligence

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Market Intelligence

Sales Forecast

Learn about sales forecast, including key elements of sales forecasting, methods for accurate sales projections, sales forecasting vs. sales goals.

Sales Forecast

Closed Opportunities

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Closed Opportunities

Lead Qualification Process

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Lead Qualification Process

Social Proof

Learn about social proof, including harnessing social proof effectively, types of social proof in marketing, & social proof vs. traditional advertising.

Social Proof

Account View Through Rate

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Account View Through Rate

Customer Engagement

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

Customer Engagement