What is Drupal?

Drupal is a free, open-source content management system (CMS) used to build and maintain websites, online directories, e-commerce stores, intranets, and other types of digital content. It is customizable and suitable for developers, marketers, and agencies looking to manage digital content with tools and workflows. Created by Dries Buytaert in 2001, Drupal offers a flexible and customizable CMS for building and managing various types of digital content, serving as a platform for developers, marketers, and agencies to structure and manage digital content efficiently.

Understanding Drupal's Core Features

Drupal is a popular choice for building websites due to its open-source nature, accessibility, multilingual capabilities, and flexibility. Its modular approach allows for extensive customization and scalability, making it suitable for various types of websites, such as news platforms, online stores, and social networks. Drupal treats content types as variations of a single concept called a node, enabling unparalleled flexibility in content management and site architecture.

Drupal's collaborative nature facilitates content creation and interaction among users, moving beyond the "one to many" model to a "many to many" collaborative environment. The strong community support behind Drupal offers thousands of free modules and themes, as well as forums, documentation, and community events for assistance. Future developments in Drupal focus on embracing a headless CMS architecture, allowing for more flexible and innovative content delivery across various digital mediums.

Benefits of Using Drupal

  • Open-source and cost-effective, Drupal offers a budget-friendly solution for building and maintaining websites.
  • Highly customizable, Drupal accommodates unlimited content types and provides extensive forms and content authoring tools.
  • Scalable and flexible, Drupal is suitable for both simple websites and complex web applications, adapting to users' needs.
  • With built-in multilingual capabilities, Drupal supports content and user interfaces in multiple languages.
  • Drupal's collaborative design encourages content creation and site administration, fostering a strong community-driven approach.
  • Regular updates and improvements, driven by an active community, ensure that Drupal remains up-to-date and feature-rich.
  • Drupal's modular approach allows for seamless integration with third-party applications and services, enhancing its functionality.

Common Use Cases for Drupal

Drupal's versatility makes it suitable for various industries and applications. For instance, educational institutions benefit from its flexibility, accessibility, and complex content management capabilities. Government websites can leverage Drupal's security features, accessibility, and multilingual support to serve a diverse audience. Non-profit organizations can take advantage of its cost-effectiveness, scalability, and customization options to build and expand their online presence without significant investment.

Other common use cases include e-commerce stores, where Drupal can handle tasks such as product catalog management, shopping cart integration, and payment gateway setup. Media and publishing, healthcare, and technology companies can also utilize Drupal's extensive features and customization options to create tailored solutions for their specific needs, making it a popular choice across various industries.

Comparing Drupal to Other CMS

When comparing Drupal to other CMS platforms, it's essential to consider factors such as flexibility, ease of use, and community support. Drupal stands out for its open-source nature, scalability, and modular approach, allowing for extensive customization and integration with third-party applications.

While Drupal is user-friendly for non-technical users, it also offers advanced customization options for developers, striking a balance between flexibility and simplicity.

Other terms

Oops! Something went wrong while submitting the form.
00 items

Omnichannel Marketing

Omnichannel marketing is the practice of interacting with customers over their preferred channels, such as in-store, online, via text, or through social media, to provide a seamless and consistent brand experience across both physical and digital platforms.

Read more

Loyalty Programs

Loyalty programs are customer retention strategies sponsored by businesses to offer rewards, discounts, and special incentives, encouraging repeat purchases and fostering brand loyalty.

Read more

Account-Based Marketing Software

Account-Based Marketing (ABM) software supports the implementation of ABM strategies, facilitating collaboration between marketing and sales teams and providing analytics to measure performance.

Read more

Virtual Selling

Virtual selling is the collection of processes and technologies that enable salespeople to engage with customers remotely, utilizing both synchronous (real-time) and asynchronous (delayed) communications. Virtual selling is the collection of processes and technologies that enable salespeople to engage with customers remotely, utilizing both synchronous (real-time) and asynchronous (delayed) communications.

Read more

Customer Segmentation

Customer segmentation is the process of organizing customers into specific groups based on shared characteristics, behaviors, or preferences, aiming to deliver more relevant experiences.

Read more

Click-Through Rate

Click-Through Rate (CTR) is a metric that measures how often people who see an ad or free product listing click on it, calculated by dividing the number of clicks an ad receives by the number of times the ad is shown (impressions), then multiplying the result by 100 to get a percentage.

Read more

Robotic Process Automation

Robotic Process Automation (RPA) is a software technology that enables the creation, deployment, and management of software robots to mimic human actions when interacting with digital systems and software.

Read more


Deal-flow is the rate at which investment bankers, venture capitalists, and other finance professionals receive business proposals and investment pitches.

Read more

Buying Cycle

The buying cycle, also known as the sales cycle, is a process consumers go through before making a purchase.

Read more

Sales Quota

A sales quota is a performance expectation set for sellers to achieve within a specific time period in order to earn their target incentive pay.

Read more

Sales Kickoff

A Sales Kickoff (SKO) is a one or two-day event typically held at the beginning of a fiscal year or quarter, where sales team members come together to receive information and training on new products, services, sales enablement technology, and company initiatives.

Read more

Elevator Pitch

An elevator pitch is a brief, persuasive speech that succinctly introduces a concept, product, service, or oneself, typically within 30 to 60 seconds.

Read more

Sales Territory Management

Sales Territory Management is the process of assigning sales reps to specific customer segments, or "territories," based on criteria such as geographic location, company size, industry, and product-related business needs.

Read more

Account View Through Rate

Account View Through Rate (AVTR) is a metric that measures the percentage of individuals who watch a video advertisement to the end, providing insights into the ad's effectiveness.

Read more

Bounce Rate

A bounce rate is the percentage of visitors who leave a webpage without taking any action, such as clicking on a link, filling out a form, or making a purchase.

Read more

Digital Strategy

A digital strategy is a plan that maximizes the business benefits of data assets and technology-focused initiatives, involving cross-functional teams and focusing on short-term, actionable items tied to measurable business objectives.

Read more

Renewal Rate

The renewal rate is a metric that measures the percentage of customers who renew their contracts at the end of their subscription period.

Read more

Customer Engagement

Customer engagement is the ongoing cultivation of a relationship between a company and its customers, going beyond transactions to foster brand loyalty and awareness.

Read more

Sales Champion

A Sales Champion is an influential individual within a customer's organization who passionately supports and promotes your solution, helping to navigate the decision-making process and ultimately pushing for your product or service to be chosen.

Read more

Conversion Rate

Conversion rate is a critical metric in digital marketing and analytics that measures the percentage of visitors to a website or users of a platform who complete a desired action.

Read more
Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

Scale your outbound motion in seconds, not months

14 day free Pro trial - No credit card required

Try Clay free