Use Case

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.