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Generic Keywords

What are Generic Keywords?

Generic keywords are broad and general terms that people use when searching for products, services, or information, without being attributed to a specific brand. These keywords play a crucial role in optimizing visibility and attracting new customers, as they can increase app installs and capture long-tail traffic.

Crafting Effective Generic Keywords

Crafting effective generic keywords involves understanding your app's category and function, as well as the terms users might search for when looking for similar apps. To create a list of impactful generic keywords, follow these steps:

  1. Research your app's category and identify common terms associated with it.
  2. Analyze competitor apps and note the keywords they target.
  3. Use keyword research tools to find high-volume, low-competition terms.
  4. Test different keyword combinations to find the most effective mix.
  5. Monitor keyword performance and adjust your strategy as needed.

Generic vs. Branded Keywords: The Differences

Generic keywords, such as "workout" or "fitness tracker," are broad terms related to an app's category or function. They help capture a large portion of App Store traffic and increase overall downloads. However, repeating them in your metadata won't improve visibility for those terms.

Branded keywords, like "MyFitnessPal," are specific to an app's brand name or unique identifiers. They drive high search volumes and a significant portion of App Store traffic, but may result in lower conversion rates when users search for a specific brand and find a different app.

The Impact of Generic Keywords on SEO

Generic keywords significantly impact SEO rankings by driving more than half of App Store traffic. Capturing traffic from these keywords can increase overall app downloads. To optimize generic keywords for better SEO performance, it's essential to discover the generic keywords driving installs for competitors and target those keywords within an app's metadata. Most keywords targeted in an iOS keyword field should be generic, as repeating keywords in App Store metadata will not help increase an app's visibility for those terms.

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