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Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

Adobe Analytics is a leading web analytics solution for gaining real-time insights into user activity across websites and mobile applications.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

A Virtual Private Cloud (VPC) is a secure, isolated section of a public cloud. It lets you provision your own logically isolated resources.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

An early adopter is a user who embraces a new product or technology before the majority, helping to validate and popularize the innovation.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

A weighted sales pipeline forecasts revenue by assigning a closing probability to each deal, giving a more accurate picture of potential income.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

Account Click-Through Rate (CTR) is the percentage of individuals from a target account who click on a link in an ad, email, or on a webpage.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Clustering is the technique of grouping similar items. In sales, it means segmenting leads by shared traits to better personalize outreach.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Low-hanging fruit are the most obvious and easy-to-tackle tasks or goals that provide a quick, valuable return for minimal effort.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

A sales bundle groups multiple products or services into a single offering, often at a discounted price to provide greater value to customers.

Latency is the delay between a user's action and a system's response. It's the time it takes for a data packet to travel to its destination.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

A sales process is a structured set of steps that a sales team follows to move a prospect from an initial lead to a closed customer.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Digital Rights Management (DRM) is technology that controls access to copyrighted digital content, restricting its use, modification, and distribution.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Product-market fit is when a product meets the needs of a strong market, leading to high demand, customer satisfaction, and organic growth.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

LPI, or Lead Per Inquiry, is a key metric that measures how many leads are generated from each inquiry in a marketing campaign.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Average Order Value (AOV) tracks the average dollar amount spent each time a customer places an order on your website or mobile app.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.