Commission

Learn about smile and dial, including the benefits of smile and dial, strategies for effective smile and dial campaigns, & smile and dial vs. digital outreach.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Low-hanging fruit are the most obvious and easy-to-tackle tasks or goals that provide a quick, valuable return for minimal effort.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

Learn about user experience, including principles of user experience design, & enhancing user experience: best practices.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

Learn about stakeholder, including identifying stakeholders, roles & responsibilities of stakeholders, & stakeholder engagement strategies.

Learn about trademarks, including how to secure a trademark, trademark examples and best practices, & trademarks vs. copyrights vs. patents.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Learn about value chain, including key elements of value chain, building an efficient value chain, & value chain vs. supply chain.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Learn about serviceable available market, including calculating your serviceable available market, & key factors influencing serviceable available market.

Learn about scrum, including advantages of scrum, implementing scrum in sales, scrum roles explained, & common scrum mistakes.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Learn about serverless computing, including benefits of serverless computing, challenges of serverless computing, serverless computing vs traditional inf.

Learn about unit economics, including calculating unit economics: step-by-step, key metrics in unit economics, & unit economics vs. overall profitability.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Learn about sales performance management, including key components of sales performance management, & strategies for enhancing sales performance.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

Learn about sales kickoff, including planning a successful sales kickoff, key elements of a sales kickoff, & sales kickoff vs. regular sales meetings.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Learn about workflow automation, including benefits of workflow automation, implementing workflow automation, & common workflow automation tools.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Learn about sales prospecting software, including benefits of sales prospecting software, & choosing the right sales prospecting tool.

Learn about robotic process automation, including benefits of robotic process automation, & implementing RPA in outbound sales.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

Learn about virtual selling, including advantages of virtual selling, key strategies for successful virtual selling, & virtual selling vs. traditional selling.

Learn about sales enablement technology, including key benefits of sales enablement technology, & essential features of sales enablement platforms.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

Learn about territory management, including strategies for effective territory management, & best practices in territory management.

Learn about social proof, including harnessing social proof effectively, types of social proof in marketing, & social proof vs. traditional advertising.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Learn about sales pipeline velocity formula, including calculating your sales pipeline velocity, & key components of pipeline velocity.

Learn about voice broadcasting, including advantages of voice broadcasting, setting up voice broadcasting, & best practices for voice broadcasting.

Learn about user interaction, including enhancing user interaction strategies, principles of effective user engagement, & user interaction vs. user experience.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

Learn about sales enablement platform, including key features of sales enablement platforms, & selecting the right sales enablement platform.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

Learn about reverse logistics, including understanding the reverse logistics process, & benefits of implementing reverse logistics.

Learn about user interface, including designing an effective user interface, key elements of user interface, & user interface vs. user experience.

Learn about target account list, including building your target account list, key benefits of a target account list, & strategies for prioritizing accounts.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

Learn about upsell, including benefits of effective upselling, strategies for successful upselling, & upsell vs. cross-sell: understanding the difference.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Amortization is the process of spreading out a loan or the cost of an intangible asset over a specific period for accounting and tax purposes.

Kubernetes is an open-source system for automating the deployment, scaling, and management of containerized applications.

Learn about video prospecting, including benefits of video prospecting, crafting compelling video messages, & comparing video prospecting and email outreach.

Learn about sales territory planning, including strategies for successful territory planning, & key components of territory planning.

Learn about single sign on, including benefits of single sign-on, implementation steps for single sign-on, & comparing SSO with traditional login systems.

Learn about sales engineer, including roles and responsibilities of a sales engineer, & becoming a successful sales engineer.

Outside sales reps sell products/services in person, traveling to meet clients and close deals face-to-face, outside of a traditional office.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Loss aversion is our tendency to feel the sting of a loss more acutely than the pleasure of an equivalent gain.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

Learn about sales enablement content, including crafting compelling sales enablement content, & essential components of effective sales content.

Learn about white label, including benefits of white label solutions, & white label vs. private label: understanding the differences.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

Email deliverability is the ability for your emails to successfully land in your recipients' inboxes instead of their spam folders.

Learn about sales rep training, including benefits of sales rep training, & essential components of effective sales training.

Learn about value statement, including crafting your value statement, key components of a value statement, & value statements vs. mission statements.

Lead Velocity Rate (LVR) is the growth rate of your qualified leads, measured month-over-month. It's a key indicator of future revenue.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.