Programmatic Advertising

Latency is the delay between a user's action and a system's response. It's the time it takes for a data packet to travel to its destination.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

A Quarterly Business Review (QBR) is a recurring meeting to assess performance against goals and align on strategy for the next quarter.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

A sales cycle is the series of steps a company takes to close a new customer. It starts with prospecting and ends with a signed deal.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Geo-fencing creates a virtual boundary around a real-world location. It triggers actions on a device when it enters or exits this area.

Inventory management is the process of ordering, storing, and using a company's inventory, from raw materials to finished goods.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Employee advocacy is the promotion of an organization by its staff members, who share positive messages and content through their personal networks.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

Average Order Value (AOV) tracks the average dollar amount spent each time a customer places an order on your website or mobile app.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Reverse logistics is the process for goods moving from the customer back to the seller, covering returns, repairs, recycling, and disposal.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

A competitive landscape is an analysis of your direct and indirect competitors, revealing their strengths, weaknesses, and market positioning.

A weighted sales pipeline forecasts revenue by assigning a closing probability to each deal, giving a more accurate picture of potential income.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

An early adopter is a user who embraces a new product or technology before the majority, helping to validate and popularize the innovation.

The decision stage is where a well-researched buyer chooses a vendor. They compare specific products and pricing before making their final purchase.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.