Marketing Metrics

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

A Letter of Intent (LOI) is a document declaring the preliminary commitment of one party to do business with another, outlining the chief terms.

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

A sales demonstration is a presentation showing a prospect how a product or service works and how it can solve their specific problems.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Zero-based budgeting (ZBB) is a method where all expenses are re-evaluated and must be justified from scratch for each new budget period.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

A value gap is the difference between the value a customer expects from a product and the actual value they receive, often leading to churn.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.

Marketing performance is the process of measuring a campaign's effectiveness against set goals using key metrics like ROI and conversion rates.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its initial cost.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

A Sales Qualified Lead (SQL) is a prospect vetted by marketing and sales, deemed ready for a direct sales pitch after showing intent to buy.

Funnel optimization is the process of improving each stage of the customer journey to maximize conversions and drive revenue growth.

Low-hanging fruit are the most obvious and easy-to-tackle tasks or goals that provide a quick, valuable return for minimal effort.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

A Subject Matter Expert (SME) is an individual with profound knowledge and authority in a particular area, topic, or industry.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

Video email involves embedding a short video directly into an email. This lets recipients watch your message without leaving their inbox.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Regression analysis is a statistical method for estimating the relationships between a dependent variable and one or more independent variables.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Win/Loss Analysis is the process of systematically tracking and analyzing the reasons why you win or lose deals with prospective customers.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Prospecting is the process of identifying potential customers, or prospects, to build a sales pipeline and generate new business opportunities.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Data hygiene is the practice of ensuring your customer data is clean, accurate, and up-to-date by removing duplicates and correcting errors.