Lightning Components

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Omnichannel sales is a strategy that integrates all physical and digital sales channels to create a seamless, unified customer experience.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Siloed describes the isolation of data, teams, or systems within a company, which blocks collaboration and creates operational bottlenecks.

The Jobs to Be Done (JTBD) framework focuses on understanding customer needs by identifying the specific 'job' they are trying to accomplish.

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Sales training is the process of honing a salesperson's skills and knowledge to enhance their effectiveness and drive sales success.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Customer journey mapping is the process of creating a visual story of your customers' interactions with your brand across all touchpoints.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

Fulfillment logistics is the entire process of getting an order to a customer, from storing inventory to picking, packing, and final shipment.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

A Request for Proposal (RFP) is a formal document that outlines a project's needs and invites qualified vendors to submit bids to complete it.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

Sender Policy Framework (SPF) is an email authentication method that lets you specify which mail servers can send emails on behalf of your domain.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

Employee advocacy is the promotion of an organization by its staff members, who share positive messages and content through their personal networks.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

Channel sales is an indirect sales model where a company leverages third-party partners, such as resellers or affiliates, to sell its products.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Learn about BANT framework, including implementing BANT in sales strategy, advantages of the BANT methodology, & BANT vs. other qualification models.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

Sales Key Performance Indicators (KPIs) are quantifiable metrics used to measure how effectively a sales team is achieving its key objectives.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Sales team management is the process of leading, coaching, and motivating a sales team to achieve its sales goals and drive revenue growth.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

A Virtual Private Cloud (VPC) is a secure, isolated section of a public cloud. It lets you provision your own logically isolated resources.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

Dynamic segments are self-updating lists that group contacts based on real-time data, ensuring your outreach is always timely and relevant.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

An early adopter is a user who embraces a new product or technology before the majority, helping to validate and popularize the innovation.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Outside sales reps sell products/services in person, traveling to meet clients and close deals face-to-face, outside of a traditional office.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.