Lightning Components

Learn about incident response, including purpose of incident response, steps to develop incident response, & key components of incident response.

Learn about closed won, including strategies for achieving closed won, identifying closed won opportunities, closed won vs. closed lost: understanding the d.

Learn about lead nurturing, including the importance of lead nurturing, strategies for effective lead nurturing, lead nurturing vs. lead generation: understanding the differences.

Learn about sales enablement technology, including key benefits of sales enablement technology, & essential features of sales enablement platforms.

Learn about field sales rep, including key responsibilities of a field sales rep, & qualities of a successful field sales rep.

Learn about value chain, including key elements of value chain, building an efficient value chain, & value chain vs. supply chain.

Learn about process builder, including how process builder works, benefits of using process builder, & best practices for process builder.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Learn about buying intent, including identifying buying intent signals, strategies to capture buying intent, & buying intent vs. browsing behavior.

Learn about search engine results page, including understanding SERP components, key factors influencing SERP rankings, & SERP and SEO best practices.

Learn about inventory management, including benefits of effective inventory management, & steps to implement inventory management.

Learn about product-market fit, including identifying product-market fit, key metrics for product-market fit, & strategies to achieve product-market fit.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Learn about private labeling, including understanding the private labeling process, benefits of private labeling, & challenges in private labeling.

Learn about sales enablement content, including crafting compelling sales enablement content, & essential components of effective sales content.

Learn about serverless computing, including benefits of serverless computing, challenges of serverless computing, serverless computing vs traditional inf.

Learn about persona, including different types of personas, creating a user persona, benefits of using personas, & persona development process.

Learn about small to medium-sized business, including characteristics of SMEs, scaling strategies for SMEs, challenges facing SMEs, & SMEs in the global market.

Learn about objection, including understanding objections in sales, types of common sales objections, & handling objections effectively.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Learn about account-based sales, including key principles of account-based sales, crafting your ABS strategy, & ABS versus traditional sales models.

Learn about sales presentation, including crafting an engaging sales presentation, elements of a successful sales pitch, & sales presentation vs. product demo.

Learn about lead generation tactics, including strategies for successful lead generation, & key components of effective lead generation.

Learn about channel partners, including how channel partners benefit your business , & choosing the right channel partners .

Learn about sales engagement, including strategies for effective sales engagement, key principles of sales engagement, & sales engagement vs. sales enablement.

Learn about loyalty programs, including why loyalty programs matter, creating an effective loyalty program, & types of loyalty programs.

Learn about sales training, including benefits of sales training, essential components of effective sales training, & sales training vs. sales coaching.

Learn about Hadoop, including understanding Hadoop components, core functions of Hadoop, applications of Hadoop in sales, & Hadoop best practices.

Learn about needs assessment, including steps for conducting needs assessment, key components of needs assessment, & needs assessment vs. demand analysis.

Learn about warm email, including crafting effective warm emails, criteria for selecting recipients, & warm email vs. cold email: key differences.

Learn about objection handling in sales, including strategies for effective objection handling, & key techniques in resolving sales objections.

Learn about email engagement, including maximizing email engagement rates, strategies for crafting compelling emails, analyzing email engagement: metrics.

Learn about SAM, including serviceable available market explained, SAM and market segmentation, & importance of SAM in business planning.

Learn about marketing qualified opportunity, including identifying marketing qualified opportunities, & key elements of successful identification.

Learn about single sign on, including benefits of single sign-on, implementation steps for single sign-on, & comparing SSO with traditional login systems.

Learn about account-based marketing, including definition, strategies, benefits, implementation steps, & measuring success.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Learn about dark funnel, including unraveling the dark funnel mystery, strategies to illuminate the dark funnel, & dark funnel vs. traditional sales funnels.

Learn about cost per impression, including calculating cost per impression, cost per impression vs cost per click, & improving your cost.

Learn about data security, including understanding data security risks, components of data security, & implementing effective data security measures.

Learn about account-based marketing benchmarks, including setting account-based marketing goals, & key metrics for ABM success.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Learn about challenger sales, including implementing the challenger sales model, key principles of challenger sales, & challenger sales vs. solution selling.

Learn about rollback procedures, including understanding when to use rollback procedures, & steps to implement rollback procedures.

Learn about RESTful API, including benefits of RESTful APIs, comparing RESTful APIs and SOAP, & key features of RESTful APIs.

Learn about B2B2C, including benefits of B2B2C model, key strategies for B2B2C success, & B2B2C vs. B2C vs. B2B: understanding the differences.

Learn about average selling price, including calculating average selling price, & influencing factors on average selling price.

Learn about serviceable obtainable market, including calculating serviceable obtainable market, & key factors influencing serviceable obtainable market.

Learn about knowledge base, including building an effective knowledge base, essential components of a knowledge base, differences between knowledge bases and databases.

Learn about sales and marketing analytics, including key benefits of sales and marketing analytics, & implementing analytics successfully.

Learn about regression testing, including benefits of regression testing, how to perform regression testing, & types of regression testing.

Learn about follow-up, including strategies for effective follow-up, crafting compelling follow-up messages, & differences between first contact and follow-up.

Learn about git, including overview of Git features, benefits of using Git, common Git commands, & tips for effective Git usage.

Learn about reverse logistics, including understanding the reverse logistics process, & benefits of implementing reverse logistics.

Learn about direct-to-consumer, including advantages of direct-to-consumer models, key strategies for D2C success, & comparing D2C with traditional retail.

Learn about content syndication, including benefits of content syndication, steps to implement content syndication, & best practices for content syndication.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Learn about freemium models, including understanding freemium benefits, steps to implementing freemium, & challenges of freemium models.

Learn about buying criteria, including identifying key buying criteria, developing effective buying criteria, & buying criteria vs. selling points.

Learn about outbound lead generation, including strategies for successful outbound lead generation, & key tools for outbound lead generation.

Learn about geo-fencing, including understanding geo-fencing benefits, setting up geo-fencing, geo-fencing best practices, & challenges in geo-fencing.

Learn about funnel optimization, including the stages of funnel optimization, key strategies for funnel improvement, funnel optimization vs. conversion optimization.

Learn about key accounts, including identifying key accounts criteria, strategies for managing key accounts, key accounts vs. regular accounts: understanding the differences.

Learn about amortization, including understanding amortization basics, types of amortization methods, & amortization schedule explained.

Learn about sales partnerships, including building effective sales partnerships, types of sales partnership models, benefits of cultivating sales partnership.

Learn about responsive design, including how responsive design works, benefits of responsive design, & common mistakes in responsive design.

Learn about lead conversion, including strategies for maximizing lead conversion rates, & lead conversion vs. lead generation: understanding the difference.

Learn about buyer’s remorse, including causes of buyer’s remorse, mitigating buyer’s remorse strategies, & the impact of buyer’s remorse on sales.

Learn about demand generation framework, including building an effective demand generation plan, & critical components of demand generation.

Learn about product qualified lead, including identifying product qualified leads, & key characteristics of product qualified leads.

Learn about sales forecast accuracy, including improving sales forecast accuracy, & factors influencing forecast precision.

Learn about InMail messages, including crafting effective InMail messages, benefits of utilizing InMail for outreach, InMail vs. traditional email: key differences.

Learn about social selling, including benefits of social selling, steps to implement social selling, & social selling vs. traditional selling.

Learn about cross-site scripting, including understanding how cross-site scripting occurs, identifying vulnerabilities, preventing attacks, & best practices.

Learn about customer retention, including strategies for improving customer retention, & key metrics in customer retention.

Learn about buyer's journey, including stages of the buyer's journey, key elements of the buyer's journey, & enhancing the buyer's experience.

Learn about sales pipeline reporting, including essentials of sales pipeline reporting, key metrics to track, & sales pipeline vs. sales forecasting.

Learn about PPC, including crafting effective PPC ad campaigns, key benefits of PPC advertising, comparing PPC with organic search, and optimizing your PPC strategy.

Learn about sales metrics, including key types of sales metrics, essential components of sales metrics, & analyzing sales metrics effectively.

Learn about NoSQL, including advantages of NoSQL, types of NoSQL databases, use cases for NoSQL, & challenges with NoSQL.

Learn about lead enrichment, including benefits of lead enrichment, strategies for effective lead enrichment, & lead enrichment vs. lead generation.

Learn about demand capture, including strategies for effective demand capture, key principles of demand capture, & demand capture vs. demand generation.

Learn about mid-market, including identifying mid-market opportunities, characteristics of mid-market companies, mid-market vs. enterprise: understanding the differences.

Learn about video email, including benefits of using video email, crafting an effective video email, & video email vs. traditional email.

Learn about draw on sales commission, including types of commission draws, advantages and disadvantages, & implementing a draw agreement.

Learn about point of contact, including identifying your point of contact, effective communication strategies, roles and responsibilities of a point of c.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Learn about customer journey mapping, including steps to construct a customer journey map, & key components of an effective map.

Learn about SFDC, including overview of Salesforce.com (SFDC), key components of SFDC, benefits of using SFDC, & popular SFDC integrations.

Learn about CRM integration, including benefits of CRM integration, choosing the right CRM integration tools, & CRM integration best practices.

Learn about discount strategies, including understanding discount types, creating effective discount strategies, & benefits of using discounts.

Learn about compliance testing, including definition, importance, key strategies, best practices & how to ensure regulatory adherence.

Learn about ClickFunnels, including understanding ClickFunnels features, benefits of using ClickFunnels, & setting up your first funnel.

Learn about salesforce object query language (SOQL), including its definition, key features, syntax, best practices, and examples of querying data in salesforce.

Learn about value gap, including identifying the value gap, closing the value gap effectively, & value gap vs. price gap.

Learn about champion/challenger test, including benefits of champion/challenger tests, & implementing champion/challenger in sales strategy.

Learn about feature flags, including benefits of feature flags, how to implement feature flags, & best practices for using feature flags.

Learn about warm outreach, including strategies for effective warm outreach, key benefits of warm outreach, & warm outreach vs. cold outreach.

Learn about enterprise resource planning, including benefits of implementing ERP, key components of ERP systems, & ERP versus traditional software.

Learn about account mapping, including account mapping basics, importance of account mapping, steps to create an account map, and account mapping tools and resources.