Functional Testing

Learn about SOAP API, including benefits of SOAP API, how SOAP API works, SOAP API vs. REST API, and common use cases for SOAP API.

Learn about lead qualification process, including identifying key lead qualification criteria, & steps in a successful qualification process.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

Consumer buying behavior is the study of how individuals select, buy, and use products and services to satisfy their needs and desires.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

Learn about sales training, including benefits of sales training, essential components of effective sales training, & sales training vs. sales coaching.

Learn about scrum, including advantages of scrum, implementing scrum in sales, scrum roles explained, & common scrum mistakes.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

Learn about purchase buying stage, including understanding the buyer's journey, & key strategies to influence purchase decision.

Learn about sender policy framework, including understanding SPF records, implementing SPF for email security, SPF vs. DKIM and DMARC, & benefits of using SPF.

Learn about sales pipeline velocity, including maximizing sales pipeline velocity, key metrics to monitor, & improving velocity with automation.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

Learn about sales rep training, including benefits of sales rep training, & essential components of effective sales training.

Learn about LPI, including understanding LPI in sales context, implementing LPI strategies effectively, & comparing LPI with traditional sales metrics.

Learn about trigger marketing, including implementing trigger marketing strategies, benefits of trigger marketing, trigger marketing vs. traditional marketing.

Learn about multi-channel marketing, including benefits of multi-channel marketing, & strategies for successful implementation.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

A complex sale features a long sales cycle, multiple stakeholders, and a high-value transaction, demanding a strategic, consultative approach.

Learn about lead routing, including benefits of effective lead routing, key steps in implementing lead routing, lead routing vs. lead scoring: understanding the differences.

Learn about sales champion, including identifying your sales champion, qualities of an effective sales champion, sales champion vs. sales representative.

Learn about WordPress, including understanding WordPress features, benefits of using WordPress, comparing WordPress and other CMS, and essential WordPress plugins.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Learn about sales process, including designing your sales process, key components of effective sales processes, sales process vs. sales methodology.

Learn about renewal rate, including how to calculate it, why it matters, factors impacting renewal rate, & tips for improving renewal rate.

Learn about sales pipeline, including building a robust sales pipeline, key stages of a sales pipeline, sales pipeline vs. sales funnel.

Learn about InMail messages, including crafting effective InMail messages, benefits of utilizing InMail for outreach, InMail vs. traditional email: key differences.

Learn about workflow automation, including benefits of workflow automation, implementing workflow automation, & common workflow automation tools.

Learn about landing pages, including creating effective landing pages, key elements, examples of successful landing pages, & landing pages vs. home pages.

Learn about sales key performance indicators, including identifying crucial sales KPIs, & establishing effective sales KPI goals.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Learn about positioning statement, including crafting your positioning statement, & key elements of a strong positioning.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Learn about revenue intelligence, including benefits of implementing revenue intelligence, & key components of revenue intelligence.

Learn about regression analysis, including understanding its purpose and importance, applications in outbound sales, & common techniques explained.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

Learn about sales demo, including preparing a winning sales demo, characteristics of successful sales demos, & sales demo versus product demo.

Learn about inbound leads, including generating quality inbound leads, strategies for nurturing inbound leads, & comparing inbound and outbound leads.

Learn about marketing attribution model, including types of marketing attribution models, & key benefits of attribution modeling.

Learn about low-hanging fruit, including identifying low-hanging fruit, strategies for capturing easy wins, & comparing high and low effort opportunities.

Learn about use case, including crafting a compelling use case, essential components of a use case, & comparing use cases and case studies.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Learn about pipeline coverage, including key components of pipeline coverage, improving pipeline coverage efficiency, pipeline coverage vs. traditional s.

Learn about sales cycle, including key phases of a sales cycle, steps to shorten your sales cycle, & sales cycle vs. sales funnel.

Learn about no cold calls, including alternatives to cold calling, strategies for warm outreach, & enhancing customer relationships without cold calls.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

Learn about request for proposal, including crafting a winning RFP, key elements of an effective RFP, & RFP vs. RFQ.

Learn about Marketo, including how Marketo works, benefits of using Marketo, key features of Marketo, & Marketo best practices.

Dynamic territories are fluid sales assignments that adjust based on real-time data, ensuring reps can focus on the highest-value accounts.

Learn about total addressable market (TAM), including definition, calculation methods, key benefits, how it impacts business strategy, and practical examples.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

Learn about warm calling, including strategies for effective warm calling, benefits of warm calling in sales, & warm calling vs. cold calling: an overview.

Customer experience (CX) is a customer's total perception of your business, based on every interaction across the entire customer lifecycle.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Learn about total audience measurement, including key components of total audience measurement, & benefits of adopting total audience measurement.

Learn about Net 30, including advantages of utilizing Net 30, implementing Net 30 in your business, & Net 30 vs. immediate payment terms.

Learn about sales enablement content, including crafting compelling sales enablement content, & essential components of effective sales content.

Learn about regression testing, including benefits of regression testing, how to perform regression testing, & types of regression testing.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

Learn about stakeholder, including identifying stakeholders, roles & responsibilities of stakeholders, & stakeholder engagement strategies.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

Learn about user-generated content, including how to leverage user-generated content, & benefits of user-generated content.

Learn about psychographics in marketing, including understanding it, crafting psychographic profiles, & psychographics vs. demographics.

Learn about lead scoring, including importance of lead scoring, lead scoring techniques, & benefits of implementing lead scoring.

Learn about programmatic advertising, including how programmatic advertising works, & key benefits of programmatic advertising.

Learn about inside sales rep, including characteristics of effective inside sales reps, & skills required for inside sales success.

Learn about product champion, including identifying potential product champions, & cultivating a product champion mindset.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Learn about video hosting, including benefits of video hosting, choosing the right video hosting platform, & video hosting vs. traditional web hosting.

Learn about warm email, including crafting effective warm emails, criteria for selecting recipients, & warm email vs. cold email: key differences.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Learn about hybrid sales model, including benefits of a hybrid sales model, implementing a hybrid sales approach, & hybrid vs. traditional sales models.

Learn about SDK, including how SDKs drive business success, benefits of using SDKs, different types of SDKs, & effective SDK implementation strategies.

Learn about predictive customer lifetime value, including benefits of predictive CLV, & calculating predictive CLV: a step-by-step guide.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Learn about shipping solutions, including how shipping solutions work, benefits of shipping solutions, & shipping solutions best practices.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

Learn about outside sales, including strategies for successful outside sales, benefits of employing outside sales, & comparing inside and outside sales.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Learn about version control systems, including understanding version control systems, benefits of using version control, & types of version control systems.

Learn about sales strategy, including developing a successful sales strategy, key components of sales strategy, & sales strategy vs. sales tactics.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

Learn about talk track, including crafting an effective talk track, key elements of a talk track, & talk track vs. script: understanding the difference.

Learn about subject matter expert, including roles and responsibilities of a subject matter expert, & importance of a subject matter expert in business.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Learn about sales quota, including setting sales quotas: best practices, types of sales quotas explained, & achieving your sales quota: strategies.

Learn about webhooks, including intro to webhooks benefits, setting up webhooks successfully, common webhooks use cases, & webhooks best practices.