Lead management is the process of attracting, qualifying, and converting potential customers (leads) into actual customers using targeted strategies. It serves as the backbone of the sales process, efficiently collecting and driving qualified leads through the lead lifecycle, ultimately enhancing customer experience, saving time and resources, and increasing profit by nurturing the right leads with appropriate information.
Effective lead management strategies can be broken down into seven stages:
Lead management and customer relationship management (CRM) are two distinct yet complementary processes in the sales cycle.
Lead management involves lead generation, qualification and segmentation, nurturing, scoring, distribution, conversion, and tracking and adjusting.
On the other hand, CRM typically includes contact management, interaction tracking, task and workflow automation, reporting and analytics, lead management features, customer support, and marketing automation.
Here are the best practices in lead management:
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