Email Cadence

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

Learn about bulk API, including how it works, the advantages of using it, common use cases, and tips for optimizing it.

Outside sales reps sell products/services in person, traveling to meet clients and close deals face-to-face, outside of a traditional office.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

Prospecting is the process of identifying potential customers, or prospects, to build a sales pipeline and generate new business opportunities.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

Learn about ballpark, including estimating with ballpark figures, understanding ballpark estimates in sales, & ballpark estimates vs. precise quotes.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

Lead Velocity Rate (LVR) is the growth rate of your qualified leads, measured month-over-month. It's a key indicator of future revenue.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

A weighted sales pipeline forecasts revenue by assigning a closing probability to each deal, giving a more accurate picture of potential income.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Geo-fencing creates a virtual boundary around a real-world location. It triggers actions on a device when it enters or exits this area.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Consumer buying behavior is the study of how individuals select, buy, and use products and services to satisfy their needs and desires.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

The 80/20 rule, or Pareto Principle, posits that 80% of results come from just 20% of the effort. It's a key concept for prioritization.

Dynamic territories are fluid sales assignments that adjust based on real-time data, ensuring reps can focus on the highest-value accounts.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

A value gap is the difference between the value a customer expects from a product and the actual value they receive, often leading to churn.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Product-market fit is when a product meets the needs of a strong market, leading to high demand, customer satisfaction, and organic growth.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

Serverless computing is a cloud model where the provider manages servers, so developers can focus on code without worrying about infrastructure.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

Sales pipeline management is the process of organizing, tracking, and managing potential deals through every stage of your sales funnel.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

Average Order Value (AOV) tracks the average dollar amount spent each time a customer places an order on your website or mobile app.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

Sales prospecting is the process of identifying potential customers, or prospects, and initiating contact to convert them into paying customers.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

Going dark is when a once-responsive prospect suddenly stops all communication, leaving you wondering what went wrong.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

Inventory management is the process of ordering, storing, and using a company's inventory, from raw materials to finished goods.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.