Email Cadence

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Logo retention is a key B2B metric that measures a company's ability to retain its customers, or 'logos,' over a specific period.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.