Lead Enrichment Tools

A Request for Proposal (RFP) is a formal document that outlines a project's needs and invites qualified vendors to submit bids to complete it.

Video hosting is a service that allows users to upload, store, and share video content online, making it accessible for playback anywhere.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Funnel optimization is the process of improving each stage of the customer journey to maximize conversions and drive revenue growth.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

Going dark is when a once-responsive prospect suddenly stops all communication, leaving you wondering what went wrong.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

Outside sales reps sell products/services in person, traveling to meet clients and close deals face-to-face, outside of a traditional office.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

A Statement of Work (SoW) is a document that outlines a project's scope, deliverables, and timeline. It acts as a contract between parties.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Referral marketing is a strategy that incentivizes existing customers to recommend a company's products or services to their personal network.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

Unit economics are the direct revenues and costs of a business calculated on a per-unit basis, revealing its fundamental profitability.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

A Master Service Agreement (MSA) is a foundational contract that sets the general terms for an ongoing business relationship between two parties.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

A Sales Manager leads a sales team, setting goals, analyzing performance, and developing strategies to drive revenue and meet targets.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

MOFU, or Middle of the Funnel, is the crucial evaluation stage in the buyer's journey where leads compare solutions to their known problem.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Predictive Customer Lifetime Value (pCLV) is a forecast of the total net profit a single customer is expected to generate for your business.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

Customer experience (CX) is a customer's total perception of your business, based on every interaction across the entire customer lifecycle.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

An HTTP request is a message sent by a client, like a web browser, to a server to ask for a resource, such as a web page or an image.

A/B testing is a method of comparing two versions of something, like a webpage or email, to determine which one performs better with your audience.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Channel sales is an indirect sales model where a company leverages third-party partners, such as resellers or affiliates, to sell its products.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.