Marketing Attribution Model

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Sales AI uses artificial intelligence to automate prospecting, personalize outreach, and help sales teams close deals faster with data-driven insights.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.