Lead Nurturing

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

MOFU, or Middle of the Funnel, is the crucial evaluation stage in the buyer's journey where leads compare solutions to their known problem.

Consumer buying behavior is the study of how individuals select, buy, and use products and services to satisfy their needs and desires.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

The open rate is the percentage of recipients who opened an email. It's a primary indicator of a subject line's effectiveness.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

A competitive advantage is a unique edge that allows a business to produce goods or services better or more cheaply than its rivals.

Think of a trademark as a brand's unique signature—a word, symbol, or phrase that legally protects its identity and sets it apart from the rest.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

Customer Retention Cost (CRC) is the total amount a company spends to keep an existing customer over a certain period of time.

Regression analysis is a statistical method for estimating the relationships between a dependent variable and one or more independent variables.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Serviceable Obtainable Market (SOM) is the portion of the market you can realistically capture with your current resources, sales, and marketing.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

An early adopter is a user who embraces a new product or technology before the majority, helping to validate and popularize the innovation.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.

Kanban is a visual project management method that uses a board to visualize workflow, limit work-in-progress, and maximize team efficiency.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

Dynamic territories are fluid sales assignments that adjust based on real-time data, ensuring reps can focus on the highest-value accounts.

A Champion/Challenger test pits a new 'challenger' against the current best-performing 'champion' to see which one performs better.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

Account Click-Through Rate (CTR) is the percentage of individuals from a target account who click on a link in an ad, email, or on a webpage.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.