Intent-Based Leads

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.