Inventory Management

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Sales Operations, or Sales Ops, streamlines sales processes, manages tools, and analyzes data to help sales teams sell more effectively.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

A sales bundle groups multiple products or services into a single offering, often at a discounted price to provide greater value to customers.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

LPI, or Lead Per Inquiry, is a key metric that measures how many leads are generated from each inquiry in a marketing campaign.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

A use case is a detailed description of how a user interacts with a system to achieve a specific goal, outlining the steps from start to finish.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Sales pipeline reporting is the process of analyzing sales data to track progress, identify bottlenecks, and forecast future revenue.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Prospecting is the process of identifying potential customers, or prospects, to build a sales pipeline and generate new business opportunities.

Clustering is the technique of grouping similar items. In sales, it means segmenting leads by shared traits to better personalize outreach.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

Learn about B2B2C, including benefits of B2B2C model, key strategies for B2B2C success, & B2B2C vs. B2C vs. B2B: understanding the differences.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Lead Velocity Rate (LVR) is the growth rate of your qualified leads, measured month-over-month. It's a key indicator of future revenue.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

Robotic Process Automation (RPA) uses software bots to mimic human actions and automate repetitive, rules-based tasks on digital systems.

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Referral marketing is a strategy that incentivizes existing customers to recommend a company's products or services to their personal network.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Win/Loss Analysis is the process of systematically tracking and analyzing the reasons why you win or lose deals with prospective customers.

A/B testing is a method of comparing two versions of something, like a webpage or email, to determine which one performs better with your audience.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

A sales champion is your internal advocate at a target company. They believe in your product and help you push the deal forward to close.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

A complex sale features a long sales cycle, multiple stakeholders, and a high-value transaction, demanding a strategic, consultative approach.

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

Net Promoter Score (NPS) is a metric measuring customer loyalty by asking how likely they are to recommend your company or product to others.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

AI marketing uses artificial intelligence to analyze data, automate decisions, and deliver personalized customer experiences at scale.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Reverse logistics is the process for goods moving from the customer back to the seller, covering returns, repairs, recycling, and disposal.

Customer Data Management (CDM) is the process of collecting, organizing, and analyzing customer data to create a unified view of your audience.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

Marketing performance is the process of measuring a campaign's effectiveness against set goals using key metrics like ROI and conversion rates.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Inbound lead generation is the process of attracting potential customers to your business with valuable content and tailored experiences.

The sales pipeline velocity formula is a key metric that measures how quickly deals move through your pipeline and turn into revenue.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

A follow-up is a communication sent after an initial interaction to continue the conversation, provide more value, or prompt a response.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Consumer buying behavior is the study of how individuals select, buy, and use products and services to satisfy their needs and desires.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

A sales process is a structured set of steps that a sales team follows to move a prospect from an initial lead to a closed customer.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

The buying process is the journey a customer takes from first realizing a need to making a final purchase decision and evaluating it afterward.