HubSpot

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

Employee advocacy is the promotion of an organization by its staff members, who share positive messages and content through their personal networks.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Search Engine Marketing (SEM) is a digital marketing strategy that uses paid tactics to increase a website's visibility in search engine results.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Think of a trademark as a brand's unique signature—a word, symbol, or phrase that legally protects its identity and sets it apart from the rest.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Win/Loss Analysis is the process of systematically tracking and analyzing the reasons why you win or lose deals with prospective customers.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Serviceable Obtainable Market (SOM) is the portion of the market you can realistically capture with your current resources, sales, and marketing.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Siloed describes the isolation of data, teams, or systems within a company, which blocks collaboration and creates operational bottlenecks.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

Customer Data Management (CDM) is the process of collecting, organizing, and analyzing customer data to create a unified view of your audience.

A needs assessment is the process of identifying the gap between a company's current state and its desired future state.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

An early adopter is a user who embraces a new product or technology before the majority, helping to validate and popularize the innovation.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Infrastructure as a Service (IaaS) is a cloud computing service that offers essential compute, storage, and networking resources on-demand.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

Sales Key Performance Indicators (KPIs) are quantifiable metrics used to measure how effectively a sales team is achieving its key objectives.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Customer journey mapping is the process of creating a visual story of your customers' interactions with your brand across all touchpoints.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Omnichannel sales is a strategy that integrates all physical and digital sales channels to create a seamless, unified customer experience.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Net 30 is a common payment term where a client has 30 calendar days from the invoice date to pay for goods or services in full.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Serviceable Available Market (SAM) is the segment of the total market that your business can realistically serve within its geographical reach.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

A use case is a detailed description of how a user interacts with a system to achieve a specific goal, outlining the steps from start to finish.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

Sales Performance Management (SPM) is a suite of tools and processes that help businesses monitor, analyze, and boost sales team performance.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.