HubSpot

A Master Service Agreement (MSA) is a foundational contract that sets the general terms for an ongoing business relationship between two parties.

The sales pipeline velocity formula is a key metric that measures how quickly deals move through your pipeline and turn into revenue.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

The Jobs to Be Done (JTBD) framework focuses on understanding customer needs by identifying the specific 'job' they are trying to accomplish.

A sales demonstration is a presentation showing a prospect how a product or service works and how it can solve their specific problems.

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

Call analytics is the practice of analyzing phone call data to extract insights, track key metrics, and improve overall business performance.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

An Application Programming Interface (API) is a set of rules that lets different software applications talk to each other and share information.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

Consultative selling is a sales approach where a salesperson acts as an advisor, focusing on understanding and solving a customer's specific needs.

Opportunity management is the process of tracking potential sales from first contact to a closed deal, helping teams prioritize and win more.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

A field sales representative, or outside sales rep, travels to meet prospects in person, selling products or services directly within their territory.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

LinkedIn InMail messages are a premium feature that lets you directly message any LinkedIn member, even if you're not connected to them.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

A value gap is the difference between the value a customer expects from a product and the actual value they receive, often leading to churn.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Email deliverability is the ability for your emails to successfully land in your recipients' inboxes instead of their spam folders.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

The open rate is the percentage of recipients who opened an email. It's a primary indicator of a subject line's effectiveness.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

Data hygiene is the practice of ensuring your customer data is clean, accurate, and up-to-date by removing duplicates and correcting errors.

Performance monitoring involves collecting and analyzing data to track a system's operational health and efficiency, ensuring it meets set standards.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

A vertical market is a niche where businesses cater to a specific industry or group of customers with specialized needs, not the mass market.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Sales forecast accuracy is a key metric that compares your predicted sales revenue against the actual sales revenue you ultimately achieve.

Sales Performance Management (SPM) is a suite of tools and processes that help businesses monitor, analyze, and boost sales team performance.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

A Statement of Work (SoW) is a document that outlines a project's scope, deliverables, and timeline. It acts as a contract between parties.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Click-through rate (CTR) is a metric that measures the percentage of people who click on a specific link, ad, or call-to-action.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.