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Your email deliverability rate is the percentage of sent emails that successfully land in a recipient's inbox, rather than bouncing or going to spam.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

CI/CD, or Continuous Integration/Continuous Delivery, automates software builds, tests, and deployments for faster, more reliable releases.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Robotic Process Automation (RPA) uses software bots to mimic human actions and automate repetitive, rules-based tasks on digital systems.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

The Jobs to Be Done (JTBD) framework focuses on understanding customer needs by identifying the specific 'job' they are trying to accomplish.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

The decision stage is where a well-researched buyer chooses a vendor. They compare specific products and pricing before making their final purchase.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

A triggered email is an automated message sent to a user in response to a specific action or event, like signing up or making a purchase.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

A Letter of Intent (LOI) is a document declaring the preliminary commitment of one party to do business with another, outlining the chief terms.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

Account Click-Through Rate (CTR) is the percentage of individuals from a target account who click on a link in an ad, email, or on a webpage.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

A go-to-market (GTM) strategy is an action plan that outlines how a company will reach target customers and achieve a competitive advantage.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Channel sales is an indirect sales model where a company leverages third-party partners, such as resellers or affiliates, to sell its products.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Dynamic territories are fluid sales assignments that adjust based on real-time data, ensuring reps can focus on the highest-value accounts.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

Marketing performance is the process of measuring a campaign's effectiveness against set goals using key metrics like ROI and conversion rates.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

A field sales representative, or outside sales rep, travels to meet prospects in person, selling products or services directly within their territory.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Click-through rate (CTR) is a metric that measures the percentage of people who click on a specific link, ad, or call-to-action.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

Omnichannel marketing creates a seamless, unified customer experience by integrating a company's various communication and sales channels.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Market intelligence is the process of collecting and analyzing data about your target market, competitors, and industry to guide business strategy.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

The 80/20 rule, or Pareto Principle, posits that 80% of results come from just 20% of the effort. It's a key concept for prioritization.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Infrastructure as a Service (IaaS) is a cloud computing service that offers essential compute, storage, and networking resources on-demand.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.