Website visitor tracking is the process of logging and visualizing visitor engagement with a site to understand user paths, identify bottlenecks, and optimize user journeys. It involves installing a script on the website that logs key actions taken by visitors, such as clicks, scrolls, and mouse movements, and visualizing this data in various ways to provide insights into visitor behavior.
Website visitor tracking offers valuable insights through various tools:
Important metrics to track include:
To ethically implement visitor tracking, consider the following practices:
To extract actionable insights from visitor tracking data:
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