Application Performance Management

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

“End of Quarter” (EOQ) refers to the final weeks of a business quarter when sales teams rush to meet quotas, often leading to a flurry of deals.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Learn about bounce rate, including understanding bounce rate implications, key factors affecting bounce rate, & reducing your bounce rate effectively.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.