User-generated Content

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Digital contracts are legally binding agreements created, signed, and stored electronically, offering a faster, more secure alternative to paper.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

A sales demonstration is a presentation showing a prospect how a product or service works and how it can solve their specific problems.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Fault tolerance is a system's ability to continue operating without interruption when one or more of its components fail.

Sales team management is the process of leading, coaching, and motivating a sales team to achieve its sales goals and drive revenue growth.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Referral marketing is a strategy that incentivizes existing customers to recommend a company's products or services to their personal network.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

Kanban is a visual project management method that uses a board to visualize workflow, limit work-in-progress, and maximize team efficiency.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Adobe Analytics is a leading web analytics solution for gaining real-time insights into user activity across websites and mobile applications.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

A sales forecast is a projection of future sales revenue. It's a crucial tool for businesses to make informed decisions and allocate resources.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

A Champion/Challenger test pits a new 'challenger' against the current best-performing 'champion' to see which one performs better.

A value gap is the difference between the value a customer expects from a product and the actual value they receive, often leading to churn.

Dynamic segments are self-updating lists that group contacts based on real-time data, ensuring your outreach is always timely and relevant.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

Clustering is the technique of grouping similar items. In sales, it means segmenting leads by shared traits to better personalize outreach.

Opportunity management is the process of tracking potential sales from first contact to a closed deal, helping teams prioritize and win more.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Content curation involves gathering, organizing, and sharing the most relevant online content on a specific topic for a particular audience.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Account-based advertising is a hyper-focused B2B strategy that targets key accounts with personalized ads across multiple channels.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

Database management is the process of organizing, storing, and maintaining data in a database to ensure its accuracy, security, and availability.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.