A drip campaign is a series of automated emails sent to people who take a specific action on your website, such as signing up for a newsletter or making a purchase. These emails can be personalized and are designed to follow up on actions, ultimately helping to boost sales, re-engage audiences, and build relationships by communicating the company's value.
To develop a successful drip campaign, follow these steps:
Effective drip campaigns can take many forms, depending on the goals and the audience:
Drip campaigns and bulk emailing are two distinct email marketing strategies. Drip campaigns involve sending a series of automated emails based on user actions or a predetermined schedule, allowing for targeted and personalized communication.
In contrast, bulk emailing refers to sending a large volume of emails to a broad recipient list at once, without the same level of personalization or targeting.
A well-structured drip campaign includes:
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