Programmatic Display Campaign

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

Freemium is a business model offering a product's basic features for free, while charging for advanced or supplemental features.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

Lead generation software helps businesses automate finding and capturing potential customers' contact information to build sales pipelines.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

A needs assessment is the process of identifying the gap between a company's current state and its desired future state.

The buying cycle is the journey a customer takes from first realizing they have a need to making the final purchase decision.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Call analytics is the practice of analyzing phone call data to extract insights, track key metrics, and improve overall business performance.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its initial cost.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Performance monitoring involves collecting and analyzing data to track a system's operational health and efficiency, ensuring it meets set standards.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

A value gap is the difference between the value a customer expects from a product and the actual value they receive, often leading to churn.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Direct-to-consumer (D2C) is a sales strategy where a brand sells its products directly to end customers, bypassing any third-party retailers.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

A follow-up is a communication sent after an initial interaction to continue the conversation, provide more value, or prompt a response.

Win/Loss Analysis is the process of systematically tracking and analyzing the reasons why you win or lose deals with prospective customers.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Analytical CRM analyzes customer data to uncover actionable insights, helping businesses make smarter decisions and improve customer interactions.

Sales Performance Management (SPM) is a suite of tools and processes that help businesses monitor, analyze, and boost sales team performance.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

Pay-per-click (PPC) is an internet advertising model where businesses pay a fee each time one of their online ads is clicked by a user.

Funnel optimization is the process of improving each stage of the customer journey to maximize conversions and drive revenue growth.

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Reverse logistics is the process for goods moving from the customer back to the seller, covering returns, repairs, recycling, and disposal.

The open rate is the percentage of recipients who opened an email. It's a primary indicator of a subject line's effectiveness.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.