Corporate Identity

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

A hybrid sales model blends traditional and digital sales methods to engage customers across multiple channels and buying preferences.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

A Subject Matter Expert (SME) is an individual with profound knowledge and authority in a particular area, topic, or industry.

A Unique Selling Point (USP) is the distinct feature or benefit that sets your product, service, or brand apart from the competition.

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Workflow automation uses rule-based logic to run a sequence of tasks that would otherwise require manual human effort to complete.

Marketo is a marketing automation platform used by B2B marketers to manage lead generation, nurturing, email marketing, and analytics.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

A Virtual Private Cloud (VPC) is a secure, isolated section of a public cloud. It lets you provision your own logically isolated resources.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

An on-premise CRM is a system hosted on a company's own servers, offering complete control over data, security, and system maintenance.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

A triggered email is an automated message sent to a user in response to a specific action or event, like signing up or making a purchase.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

Learn about B2B2C, including benefits of B2B2C model, key strategies for B2B2C success, & B2B2C vs. B2C vs. B2B: understanding the differences.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

Fault tolerance is a system's ability to continue operating without interruption when one or more of its components fail.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Remote sales is selling from a distance. Reps use digital tools to connect with prospects and close deals without meeting them in person.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Nurture is the process of building relationships with potential customers, guiding them through the sales funnel with personalized communication.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Sales pipeline reporting is the process of analyzing sales data to track progress, identify bottlenecks, and forecast future revenue.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

The buying cycle is the journey a customer takes from first realizing they have a need to making the final purchase decision.

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

AI marketing uses artificial intelligence to analyze data, automate decisions, and deliver personalized customer experiences at scale.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Outside sales reps sell products/services in person, traveling to meet clients and close deals face-to-face, outside of a traditional office.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.