Terms

Email Marketing

What is Email Marketing?

Email marketing is the act of sending commercial messages, typically to a group of people, using email to promote a business's products or services, incentivize customer loyalty, and enhance brand awareness. It is a powerful form of direct and digital marketing that integrates into marketing automation efforts for lead generation, building relationships, and keeping customers engaged between purchases through various types of marketing emails.

Benefits of Effective Email Marketing

  • Effective email marketing is significantly cheaper and faster than traditional mail, making it a cost-effective marketing strategy.
  • It allows businesses to track performance metrics and gain insights into consumer behavior, leading to better customer retention and higher conversion rates.
  • Email marketing enables global reach and instant communication, improving brand awareness and customer engagement.
  • Personalized content and segmented emails cater to the specific interests and needs of different audience segments, resulting in a higher return on investment.
  • Automation tools and email marketing platforms make it easy to test and optimize campaigns, ensuring continuous improvement and maximum impact.

Best Practices for Email Campaigns

Creating successful email campaigns involves several best practices. First, craft eye-catching subject lines to capture recipients' attention and avoid spam filters. Personalize content and segment emails to cater to specific audience interests, enhancing engagement and ROI. Ensure emails are mobile-optimized and designed responsively for various devices and operating systems. A/B testing can help identify the best-performing messages, subject lines, and calls to action.

Adopt a consistent sending schedule to maximize open and click rates, and maintain list hygiene by emailing only those who have opted in. Re-engagement campaigns can help reconnect with inactive customers, while tracking analytics such as open rates, click-through rates, and conversion rates can provide valuable insights for optimization. Lastly, ensure compliance with legal requirements like the CAN-SPAM Act and GDPR, and consider using email marketing platforms to streamline the process and enhance campaign effectiveness.

Common Mistakes to Avoid

When executing email marketing campaigns, it's crucial to avoid common mistakes that can hinder success. One such mistake is failing to personalize emails, which can lead to disengagement and lower open rates. Another pitfall is neglecting the importance of compelling subject lines, which can result in emails being ignored or marked as spam. Additionally, it's essential to create clear and concise content, avoiding lengthy and monotonous text that may cause recipients to lose interest.

Other common mistakes include not including a clear call-to-action, which can lead to confusion and missed opportunities for conversion, and overusing sales pitches without providing value to the recipient. To keep readers engaged, focus on personalizing content, providing valuable and relevant information, and segmenting email lists to tailor messages to different audience segments.

Other terms

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Regression Analysis

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Regression Analysis

Commission

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Commission

Sales Engineer

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Sales Engineer

Lightning Components

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Lightning Components

Forecasting

Learn about forecasting, including forecasting methods overview, principles of accurate forecasting, & comparing forecasting techniques.

Forecasting

User Experience

Learn about user experience, including principles of user experience design, & enhancing user experience: best practices.

User Experience

Interactive Voice Response

Learn about interactive voice response, including implementing IVR effectively, IVR best practices, & comparing IVR and live agents.

Interactive Voice Response

Persona Map

Learn about persona map, including building an effective persona map, key elements of a persona map, persona map vs. target market.

Persona Map

Inventory Management

Learn about inventory management, including benefits of effective inventory management, & steps to implement inventory management.

Inventory Management

Talk Track

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Talk Track

Sales Cycle

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Sales Cycle

Account-Based Analytics

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Account-Based Analytics

Closed Opportunities

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Closed Opportunities

Inside Sales

Learn about inside sales, including benefits of inside sales, key strategies for success, comparing inside and outside sales, & the future of inside sales.

Inside Sales

GDPR Compliance

Learn about GDPR compliance, including understanding GDPR requirements, steps to achieve compliance, & common pitfalls and solutions.

GDPR Compliance

Multi-threading

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Multi-threading

Accounts Payable

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Accounts Payable

Market Intelligence

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Market Intelligence

Firmographics

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Firmographics

Marketing Automation Platform

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Marketing Automation Platform

Point of Contact

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Point of Contact

Renewal Rate

Learn about renewal rate, including how to calculate it, why it matters, factors impacting renewal rate, & tips for improving renewal rate.

Renewal Rate

Sales Compensation

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Sales Compensation

Sales Coaching

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Sales Coaching

Ad-hoc Reporting

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Ad-hoc Reporting

Scalability

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Scalability

B2B Contact Base

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B2B Contact Base

Data Security

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Data Security

Incident Response

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Incident Response

On Target Earnings

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On Target Earnings

Marketing Attribution

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Marketing Attribution

Sales Training

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Sales Training

Headless CMS

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Headless CMS

Account-Based Marketing

Learn about account-based marketing, including definition, strategies, benefits, implementation steps, & measuring success.

Account-Based Marketing

DMP

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DMP

Big Data

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Big Data

Data Hygiene

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Data Hygiene

Intent Data

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Intent Data

AppExchange

Learn about AppExchange, including how AppExchange benefits businesses, navigating the AppExchange marketplace, & popular apps on AppExchange.

AppExchange

Buyer Journey

Learn about buyer journey, including stages of the buyer journey, key factors influencing the buyer journey, & buyer journey vs. sales funnel.

Buyer Journey

Sales Territory Planning

Learn about sales territory planning, including strategies for successful territory planning, & key components of territory planning.

Sales Territory Planning

Compounded Annual Growth Rate

Learn about compounded annual growth rate, including calculating CAGR: a step-by-step guide, & CAGR vs. simple growth rate: understanding the difference.

Compounded Annual Growth Rate

Sales Territory

Learn about sales territory, including how to design an effective sales territory, & examples of successful sales territories.

Sales Territory

Dark Social

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Dark Social

LinkedIn Sales Navigator

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LinkedIn Sales Navigator

Weighted Pipeline

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Weighted Pipeline

Content Curation

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Content Curation

Load Balancing

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Load Balancing

Data Pipelines

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Data Pipelines

Segmentation Analysis

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Segmentation Analysis

Break-Even

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Break-Even

Marketo

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Marketo

Sales Pipeline Velocity Formula

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Sales Pipeline Velocity Formula

Affiliate Marketing

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Affiliate Marketing

Data Visualization

Learn about data visualization, including benefits of data visualization, tools for data visualization, & best practices for visual storytelling.

Data Visualization

Price Optimization

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Price Optimization

Closed Question

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Closed Question

Competitive Analysis

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Competitive Analysis

Sales Development Representative (SDR)

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Sales Development Representative (SDR)

Dark Funnel

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Dark Funnel

Value-Added Reseller

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Value-Added Reseller

Qualified Lead

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Qualified Lead

Data Appending

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Data Appending

Predictive Customer Lifetime Value

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Predictive Customer Lifetime Value

Employee Advocacy

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Employee Advocacy

Channel Marketing

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Channel Marketing

Yield Management

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Yield Management

Demand Capture

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Demand Capture

Target Account List

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Target Account List

Day Sales Outstanding

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Day Sales Outstanding

Lead Scrape

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Lead Scrape

Sales and Marketing Analytics

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Sales and Marketing Analytics

Webhooks

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Webhooks

Triggers

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Triggers

Product-Led Growth

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Product-Led Growth

Operational CRM

Learn about operational CRM, including key benefits of operational CRM, implementing operational CRM successfully, & operational CRM vs. analytical CRM.

Operational CRM

Mobile App Analytics

Learn about mobile app analytics, including how mobile app analytics works, benefits of mobile app analytics, & tools for mobile app analytics.

Mobile App Analytics

AI Data Enrichment

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AI Data Enrichment

Sales Team Management

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Sales Team Management

Latency

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Latency

Generic Keywords

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Generic Keywords

Competitive Intelligence (CI)

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Competitive Intelligence (CI)

Marketing Attribution Model

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Marketing Attribution Model

Digital Analytics

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Digital Analytics

Buyer's Journey

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Buyer's Journey

Ransomware

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Ransomware

Sales Operations Analytics

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Sales Operations Analytics

Video Email

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Video Email

Sales Plan Template

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Sales Plan Template

Serviceable Obtainable Market

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Serviceable Obtainable Market

Revenue Forecasting

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Revenue Forecasting

Predictive Lead Scoring

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Predictive Lead Scoring

Scrum

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Scrum

Business-to-Business (B2B)

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Business-to-Business (B2B)

Marketing Analytics

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Marketing Analytics

Programmatic Advertising

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Programmatic Advertising

Marketing Budget Breakdown

Learn about marketing budget breakdown, including essentials of crafting a marketing budget, & strategies for allocating marketing funds.

Marketing Budget Breakdown

Sales Manager

Learn about sales manager, including qualities of an effective sales manager, skills every sales manager needs, sales manager vs. sales representative.

Sales Manager

Sender Policy Framework

Learn about sender policy framework, including understanding SPF records, implementing SPF for email security, SPF vs. DKIM and DMARC, & benefits of using SPF.

Sender Policy Framework

B2B Data Platform

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B2B Data Platform