Unit Economics

Learn about subscription models, including how subscription models work, advantages of subscription models, & implementing subscription pricing.

Learn about email personalization, including benefits of email personalization, & techniques for effective personalization.

Learn about revenue operations KPIs, including key components of revenue operations KPIs, & crafting effective revenue operations KPIs.

Learn about fault tolerance, including understanding fault tolerance, importance of fault tolerance, key components, & implementation strategies.

Learn about CCPA compliance, including how to ensure compliance, benefits of being CCPA compliant, challenges in achieving compliance, & CCPA vs. GDPR.

Learn about single page applications, including benefits of single page applications, key features of SPAs, how to build SPAs, & common mistakes in SPAs.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Learn about direct sales, including benefits of direct sales, strategies for successful direct sales, & direct sales vs. indirect sales.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

Learn about customer loyalty, including building customer loyalty strategies, measuring customer loyalty success, & the benefits of loyal customers.

Learn about email marketing, including how to start with email marketing, benefits of effective email marketing, & best practices for email campaigns.

Learn about service level agreement, including crafting an effective service level agreement, & key components of a service level agreement.

Learn about platform as a service, including key benefits of platform as a service, choosing the right PaaS solution, PaaS vs. SaaS vs. IaaS.

Learn about process builder, including how process builder works, benefits of using process builder, & best practices for process builder.

Learn about field sales rep, including key responsibilities of a field sales rep, & qualities of a successful field sales rep.

Learn about total audience measurement, including key components of total audience measurement, & benefits of adopting total audience measurement.

Learn about cloud-based CRM, including benefits of cloud-based CRM, key features of cloud-based CRM, & cloud-based CRM vs. on-premises solutions.

Learn about real-time data, including benefits of real-time data, implementing real-time data strategies, & real-time data vs. batch processing.

Learn about BANT framework, including implementing BANT in sales strategy, advantages of the BANT methodology, & BANT vs. other qualification models.

Learn about marketing attribution model, including types of marketing attribution models, & key benefits of attribution modeling.

Learn about artificial intelligence in sales, including benefits of AI in sales, key technologies behind sales AI, & AI versus traditional sales techniques.

Learn about inbound leads, including generating quality inbound leads, strategies for nurturing inbound leads, & comparing inbound and outbound leads.

Learn about content rights management, including importance of protecting digital assets, & benefits of implementing content rights management.

Learn about demand capture, including strategies for effective demand capture, key principles of demand capture, & demand capture vs. demand generation.

Learn about AI sales script generator, including benefits of AI sales script generators, & crafting the perfect AI-generated sales script.

Learn about cold calling, including crafting effective cold calling scripts, the art of the follow-up call, cold calling vs. warm calling: u.

Learn about AppExchange, including how AppExchange benefits businesses, navigating the AppExchange marketplace, & popular apps on AppExchange.

Learn about account view through rate, including maximizing account view through rate, & key metrics to track and improve.

Learn about weighted sales pipeline, including calculating your pipeline's weight, & key metrics in weighted sales pipelines.

Learn about CPC, including understanding it, CPC calculation, maximizing ROI with CPC, CPC vs. CPM, and its future trends.

Learn about sales and marketing alignment, including benefits of aligning sales and marketing, & steps to achieve sales and marketing harmony.

Learn about average customer life, including calculating average customer life, key factors influencing customer life, & improving average customer life.

Learn about CDM, including its key principles, the benefits of it being robust, its challenges, and strategies to improve CDM.

Learn about unique value proposition (UVP), including its definition, key components, how to create one, benefits, and examples of effective UVPs.

Learn about accounts payable, including understanding accounts payable, accounts payable process, importance of accounts payable, & managing accounts payable.

Learn about page views, including understanding page views/, measuring page views effectively/, & importance of tracking page views/.

Learn about mobile app analytics, including how mobile app analytics works, benefits of mobile app analytics, & tools for mobile app analytics.

Learn about intent leads, including identifying intent leads in sales, strategies for nurturing intent leads, & comparing intent leads and cold leads.

Learn about de-dupe, including strategies for effective de-duplication, benefits of a de-duped database, de-dupe vs. data cleansing: understanding the differences.

Learn about multi-touch attribution, including benefits of multi-touch attribution, & implementing multi-touch attribution models.

Learn about NoSQL, including advantages of NoSQL, types of NoSQL databases, use cases for NoSQL, & challenges with NoSQL.

Learn about account development representative, including key responsibilities of an account development representative.

Learn about demand forecasting, including benefits of demand forecasting, implementing effective forecasting strategies, & common pitfalls to avoid.

Learn about sales pipeline velocity, including maximizing sales pipeline velocity, key metrics to monitor, & improving velocity with automation.

Learn about landing pages, including creating effective landing pages, key elements, examples of successful landing pages, & landing pages vs. home pages.

Learn about predictive lead scoring, including benefits of predictive lead scoring, & implementing predictive lead scoring successfully.

Learn about sales engagement, including strategies for effective sales engagement, key principles of sales engagement, & sales engagement vs. sales enablement.

Learn about contract management, including key principles of effective contract management, & steps to streamline your contracting process.

Learn about mobile compatibility, including understanding its importance, benefits of mobile compatibility, & adapting websites for mobile.

Learn about call analytics, including how call analytics works, benefits of call analytics, & integrating call analytics.

Learn about value chain, including key elements of value chain, building an efficient value chain, & value chain vs. supply chain.

Learn about the 80/20 Rule, including applying the 80/20 rule in sales, maximizing efficiency with 80/20, & 80/20 rule versus traditional methods.

Learn about sales playbook, including crafting an effective sales playbook, & components of a comprehensive sales playbook.

Learn about horizontal market, including identifying opportunities in horizontal markets, & key strategies for market penetration.

Learn about trigger marketing, including implementing trigger marketing strategies, benefits of trigger marketing, trigger marketing vs. traditional marketing.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Learn about letter of intent, including understanding the letter of intent (LOI), essential components of a LOI, LOI in academic and professional applications.

Learn about sales compensation, including types of sales compensation plans, key components of effective compensation, & sales compensation vs. base salary.

Learn about cloud storage, including benefits of using cloud storage, comparison: cloud storage vs. local storage, & how to choose a cloud storage provider.

Learn about account-based sales development, including strategies for implementing ABS development, & key principles of account-based sales.

Learn about demand generation framework, including building an effective demand generation plan, & critical components of demand generation.

Learn about amortization, including understanding amortization basics, types of amortization methods, & amortization schedule explained.

Learn about programmatic display campaign, including how programmatic display campaigns work, & benefits of programmatic display advertising.

Learn about sales productivity, including maximizing sales productivity: strategies and tools, & key metrics for measuring sales productivity.

Learn about positioning statement, including crafting your positioning statement, & key elements of a strong positioning.

Learn about system of record, including key components of system of record, choosing the right system of record, & system of record vs. system of engagement.

Learn about sales velocity, including calculating sales velocity, key drivers of sales velocity, boosting your sales velocity, and sales velocity vs. sales v.

Learn about responsive design, including how responsive design works, benefits of responsive design, & common mistakes in responsive design.

Learn about workflow automation, including benefits of workflow automation, implementing workflow automation, & common workflow automation tools.

Learn about customer experience, including understanding customer needs, designing user-friendly products, & enhancing customer support.

Learn about digital analytics, including key components of digital analytics, the role of data in digital analytics, comparing digital analytics and traditional methods.

Learn about GTM, including understanding GTM basics, GTM implementation process, common GTM use cases, & GTM limitations and alternatives.

Learn about supply chain management, including effective strategies for supply chain management, & components of an efficient supply chain.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

Learn about elevator pitch, including crafting an effective elevator pitch, key components of a strong elevator pitch, & elevator pitch dos and don'ts.

Learn about customer relationship marketing, including benefits of effective customer relationship marketing, strategies for building strong customer relationships.

Learn about return on investment, including calculating ROI: key steps, factors influencing ROI, and ROI vs ROA.

Learn about real-time data processing, including benefits of real-time data processing, best practices for implementation, & challenges and solutions.

Learn about gone dark, including identifying prospects gone dark, strategies to re-engage dark prospects, & the impact of gone dark on sales strategy.

Learn about channel marketing, including types of channel marketing strategies, key benefits of channel marketing, building a successful channel marketing p.

Learn about closed won, including strategies for achieving closed won, identifying closed won opportunities, closed won vs. closed lost: understanding the d.

Learn about target buying stage, including identifying your target buying stage, & key metrics for buying stage analysis.

Learn about sales pipeline velocity formula, including calculating your sales pipeline velocity, & key components of pipeline velocity.

Learn about XML, including its uses, advantages, key technologies, best practices, and how XML facilitates data exchange and integration.

Learn about dynamic territories, including benefits of dynamic territories, & implementing dynamic territories effectively.

Learn about QA, including understanding QA in outbound sales, benefits of implementing QA, best practices for QA, and tools for effective QA.

Learn about serviceable available market, including calculating your serviceable available market, & key factors influencing serviceable available market.

Learn about commission, including understanding commission structures, & advantages and disadvantages of commission-based pay.

Learn about sales rep training, including benefits of sales rep training, & essential components of effective sales training.

Learn about call for proposal, including crafting an effective call for proposal, & key elements of a successful proposal call.

Learn about forecasting, including forecasting methods overview, principles of accurate forecasting, & comparing forecasting techniques.

Learn about trademarks, including how to secure a trademark, trademark examples and best practices, & trademarks vs. copyrights vs. patents.

Learn about account mapping, including account mapping basics, importance of account mapping, steps to create an account map, and account mapping tools and resources.

Learn about early adopter, including identifying early adopters, benefits of targeting early adopters, & strategies to attract early adopters.

Learn about account executive, including the role of an account executive in sales, & essential skills for a successful account executive.

Learn about lookalike audiences, including creating lookalike audiences: a step-by-step guide, & benefits of leveraging lookalike audiences.

Learn about request for quotation, including crafting an effective RFQ, key components of a strong RFQ, & RFQ vs. RFP.

Learn about outbound lead generation, including strategies for successful outbound lead generation, & key tools for outbound lead generation.

Learn about value statement, including crafting your value statement, key components of a value statement, & value statements vs. mission statements.