Marketing Intelligence

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

A Customer Data Platform (CDP) centralizes customer data from all sources to create a complete, unified profile for each individual customer.

A decision-maker is an individual with the authority to make significant choices for a company, especially regarding purchases or strategy.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Serviceable Obtainable Market (SOM) is the portion of the market you can realistically capture with your current resources, sales, and marketing.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

A weighted sales pipeline forecasts revenue by assigning a closing probability to each deal, giving a more accurate picture of potential income.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

Siloed describes the isolation of data, teams, or systems within a company, which blocks collaboration and creates operational bottlenecks.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

The 80/20 rule, or Pareto Principle, posits that 80% of results come from just 20% of the effort. It's a key concept for prioritization.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

A sales bundle groups multiple products or services into a single offering, often at a discounted price to provide greater value to customers.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

Infrastructure as a Service (IaaS) is a cloud computing service that offers essential compute, storage, and networking resources on-demand.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

Sales pipeline reporting is the process of analyzing sales data to track progress, identify bottlenecks, and forecast future revenue.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

A vertical market is a niche where businesses cater to a specific industry or group of customers with specialized needs, not the mass market.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

A needs assessment is the process of identifying the gap between a company's current state and its desired future state.

A sales cycle is the series of steps a company takes to close a new customer. It starts with prospecting and ends with a signed deal.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

A sales call is a real-time conversation between a salesperson and a prospect, aiming to persuade them to purchase a product or service.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Learn about buyer behavior, including understanding the buyer's journey, influencing factors in buyer behavior, & buyer behavior and marketing strategy.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Going dark is when a once-responsive prospect suddenly stops all communication, leaving you wondering what went wrong.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

Learn about B2B2C, including benefits of B2B2C model, key strategies for B2B2C success, & B2B2C vs. B2C vs. B2B: understanding the differences.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

A Statement of Work (SoW) is a document that outlines a project's scope, deliverables, and timeline. It acts as a contract between parties.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.