B2B Marketing Analytics is a Salesforce CRM Analytics app tailored for B2B marketers. It enhances the ability to analyze marketing data from Pardot by packaging it into datasets that facilitate advanced data visualizations and deeper analytical insights than typical Salesforce or Pardot reports. This allows marketers to optimize campaigns and make data-driven decisions to drive business outcomes.
To get started with B2B Marketing Analytics, one must understand its key components:
Understanding the differences between B2B and B2C marketing analytics is crucial for developing effective marketing strategies. B2B marketing analytics focuses on datasets related to Pardot campaigns, visitor data, prospect data, email engagement, form and landing page conversions, opportunity datasets, and multi-touch attribution models, which cater to B2B interactions and longer sales cycles.
In contrast, B2C marketing analytics typically involves metrics related to consumer behavior, purchase patterns, website traffic, social media engagement, and direct consumer interactions.
Success in B2B Marketing Analytics is measured by key performance indicators (KPIs) that reflect the effectiveness of marketing efforts in driving sales and customer engagement. Important KPIs include:
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