Skip to main content

Triggered Email

What is a Triggered Email?

A triggered email is an automated message sent to subscribers when specific conditions are met, such as an action taken by the user or a particular event occurring. These emails, also known as behavioral or transactional emails, aim to enhance marketing efforts by reaching contacts at the most opportune time, allowing for personalized interactions that build trust, loyalty, and satisfaction.

Crafting Effective Triggered Emails

To create effective triggered emails, follow these strategic steps:

  1. Identify the Trigger: Determine what action or event will initiate the email, such as a welcome message after signup or a reminder for an abandoned cart.
  2. Define the Audience: Use filters or lists to target subscribers based on their interactions or demographic details.
  3. Design the Workflow: Choose between using preset workflows for common triggers or creating custom sequences tailored to specific needs.
  4. Compose Engaging Content: Write concise, personalized messages that include a clear call to action.
  5. Test and Launch: Before full deployment, send test emails to ensure everything works as expected, then activate the campaign.

Benefits of Triggered Email Marketing

Triggered emails offer multiple advantages:

  • Higher Engagement Rates: Timely and relevant messages lead to increased open and click-through rates.
  • Enhanced Personalization: Personalized emails directly address the recipient's needs or actions, fostering greater customer satisfaction and loyalty.
  • Significant Revenue Impact: These emails often result in higher conversion rates and can significantly contribute to email marketing revenue.

Triggered Emails vs. Traditional Campaigns

Triggered emails and traditional campaigns differ in various aspects, including timeliness, relevance, automation, engagement, and revenue generation. Triggered emails are automated messages sent based on specific actions or behaviors, making them timely and highly relevant to the recipient. In contrast, traditional campaigns are manually sent to many people at the same time, often lacking personalization and timeliness.

Key Components of a Triggered Email Strategy

A robust triggered email strategy includes:

  • Diverse Email Types: Utilize various triggered emails such as welcome messages, reminder notifications, and feedback requests to engage users throughout their journey.
  • Personalization and Segmentation: Tailor emails to individual actions and preferences to increase relevance and impact.
  • Optimization of Timing and Frequency: Send emails at optimal times based on user behavior to maximize engagement.
  • Continuous Testing: Employ A/B testing to refine email elements like subject lines and content for better performance.

Other terms

Oops! Something went wrong while submitting the form.
00 items

80/20 Rule

The 80/20 Rule, also known as the Pareto Principle, asserts that 80% of outcomes result from 20% of all causes for any given event.

Read more

A/B Testing

A/B testing is a method for comparing two versions of a webpage or app to determine which one performs better based on statistical analysis.

Read more

ABM Orchestration

ABM Orchestration involves coordinating sales and marketing activities to target specific high-value accounts effectively.

Read more

AI Sales Script Generator

An AI Sales Script Generator is a tool that utilizes artificial intelligence, specifically natural language processing (NLP) and generation (NLG), to create personalized and persuasive sales scripts for various communication channels, such as video messages, emails, and social media posts.

Read more

AI-Powered Marketing

AI-powered marketing uses artificial intelligence technologies to automate and enhance marketing strategies.

Read more


In a sales, an account refers to a customer or organization that purchases goods or services from a company.

Read more

Account Click Through Rate

Account Click Through Rate (CTR) is a metric that measures the ratio of how often people who see an ad or free product listing end up clicking on it.

Read more

Account Development Representative

An Account Development Representative (ADR) is a specialist who works closely with a company's most important clients to build long-lasting, strategic partnerships.

Read more

Account Executive

An Account Executive is an employee responsible for maintaining ongoing business relationships with clients, primarily found in industries like advertising, public relations, and financial services.

Read more

Account Management

Account management is the daily management of client accounts to ensure they continue to do business with a company, focusing on showing clients the value they can enjoy if they continue to use the company's products or services.

Read more

Account Mapping

Account mapping is a strategic process that involves researching and visually organizing key stakeholders, decision-makers, and influencers within a target customer's organization.

Read more

Account Match Rate

An Account Match Rate is a measure of a vendor's ability to match IPs and other digital signals to accounts, which is essential for account-based sales and marketing.

Read more

Account View Through Rate

Account View Through Rate (AVTR) is a metric that measures the percentage of individuals who watch a video advertisement to the end, providing insights into the ad's effectiveness.

Read more

Account-Based Advertising

Account-Based Advertising (ABA) is a specialized component of Account-Based Marketing (ABM), focusing on targeting and engaging specific high-value accounts with personalized campaigns.

Read more

Account-Based Analytics

Account-Based Analytics is a method and toolset used to measure the quality and success of Account-Based Marketing (ABM) initiatives.

Read more

Account-Based Everything

Account-Based Everything (ABE) is the coordination of personalized marketing, sales development, sales, and customer success efforts to drive engagement with, and conversion of, a targeted set of high-value accounts.

Read more

Account-Based Marketing

Account-Based Marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market, employing personalized campaigns designed to engage each account based on their specific attributes and needs.

Read more

Account-Based Marketing Benchmarks

Account-Based Marketing (ABM) benchmarks are essential tools for B2B marketers aiming to achieve exceptional ROI.

Read more

Account-Based Marketing Software

Account-Based Marketing (ABM) software supports the implementation of ABM strategies, facilitating collaboration between marketing and sales teams and providing analytics to measure performance.

Read more

Account-Based Sales

Account-Based Sales (ABS) is a strategic approach in business-to-business (B2B) sales and marketing that focuses on building personalized relationships with specific high-value accounts.

Read more
Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

Scale your outbound motion in seconds, not months

14 day free Pro trial - No credit card required

Try Clay free