A triggered email is an automated message sent to subscribers when specific conditions are met, such as an action taken by the user or a particular event occurring. These emails, also known as behavioral or transactional emails, aim to enhance marketing efforts by reaching contacts at the most opportune time, allowing for personalized interactions that build trust, loyalty, and satisfaction.
To create effective triggered emails, follow these strategic steps:
Triggered emails offer multiple advantages:
Triggered emails and traditional campaigns differ in various aspects, including timeliness, relevance, automation, engagement, and revenue generation. Triggered emails are automated messages sent based on specific actions or behaviors, making them timely and highly relevant to the recipient. In contrast, traditional campaigns are manually sent to many people at the same time, often lacking personalization and timeliness.
A robust triggered email strategy includes:
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