Brand Awareness

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

A sales forecast is a projection of future sales revenue. It's a crucial tool for businesses to make informed decisions and allocate resources.

Win/Loss Analysis is the process of systematically tracking and analyzing the reasons why you win or lose deals with prospective customers.

Sales compensation is the total pay a salesperson receives, including salary, commissions, and bonuses, structured to motivate performance.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

Sales development is the process of identifying and qualifying potential customers to create a pipeline of sales-ready leads for closers.

Account-based advertising is a hyper-focused B2B strategy that targets key accounts with personalized ads across multiple channels.

Sales pipeline velocity is a metric that measures how quickly deals move through your sales funnel to generate revenue for your business.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

An on-premise CRM is a system hosted on a company's own servers, offering complete control over data, security, and system maintenance.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Sales Operations Management streamlines sales processes, tech, and data analysis to help sales teams sell more effectively and efficiently.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Customer Retention Cost (CRC) is the total amount a company spends to keep an existing customer over a certain period of time.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Learn about B2B data solutions, including unlocking the power of B2B data, & key components of effective B2B data solutions.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

Contact data is the set of details, like names, emails, and phone numbers, used to get in touch with a person or business for outreach.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

A RESTful API is a web service interface that uses HTTP requests to access and use data, adhering to the constraints of REST architecture.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

Reverse logistics is the process for goods moving from the customer back to the seller, covering returns, repairs, recycling, and disposal.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

A Sales Manager leads a sales team, setting goals, analyzing performance, and developing strategies to drive revenue and meet targets.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Clustering is the technique of grouping similar items. In sales, it means segmenting leads by shared traits to better personalize outreach.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

Sales pipeline reporting is the process of analyzing sales data to track progress, identify bottlenecks, and forecast future revenue.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

A Salesforce Administrator is a certified professional who manages and customizes the Salesforce platform to meet a company's specific business needs.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

The buying cycle is the journey a customer takes from first realizing they have a need to making the final purchase decision.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Average Selling Price (ASP) is the average price at which a particular product or service is sold across different markets and channels.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.