Marketing Analytics

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

A sales dialer is software that automates outbound calling for sales teams, allowing reps to connect with more prospects in less time.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

A sales territory is a specific group of customers or a geographic area that a salesperson or sales team is responsible for managing.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Win/Loss Analysis is the process of systematically tracking and analyzing the reasons why you win or lose deals with prospective customers.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

Latency is the delay between a user's action and a system's response. It's the time it takes for a data packet to travel to its destination.

Social selling is the art of using social media to find, connect with, build relationships with, and nurture sales prospects.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

Zero-based budgeting (ZBB) is a method where all expenses are re-evaluated and must be justified from scratch for each new budget period.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Learn about brand awareness, including understanding its importance, building an effective strategy, key metrics to track, & examples in the real world.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Consultative selling is a sales approach where a salesperson acts as an advisor, focusing on understanding and solving a customer's specific needs.

Learn about BANT framework, including implementing BANT in sales strategy, advantages of the BANT methodology, & BANT vs. other qualification models.

A hard sell is an aggressive sales technique that uses high-pressure tactics to push a customer into making an immediate purchase decision.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

A Sales Manager leads a sales team, setting goals, analyzing performance, and developing strategies to drive revenue and meet targets.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Signaling is using credible actions to convey information about quality or intent to a less-informed party, effectively building trust.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

The buying cycle is the journey a customer takes from first realizing they have a need to making the final purchase decision.

ABM orchestration aligns marketing and sales actions across channels to deliver seamless, personalized experiences to high-value accounts.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Amortization is the process of spreading out a loan or the cost of an intangible asset over a specific period for accounting and tax purposes.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.

Sales conversion rate is the percentage of prospects who take a desired action, like making a purchase, turning them into customers.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Sales team management is the process of leading, coaching, and motivating a sales team to achieve its sales goals and drive revenue growth.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Predictive lead scoring uses AI to analyze data and rank leads by their likelihood to convert, helping sales teams prioritize their efforts.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Sales forecast accuracy is a key metric that compares your predicted sales revenue against the actual sales revenue you ultimately achieve.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.