Mid-Market

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Clustering is the technique of grouping similar items. In sales, it means segmenting leads by shared traits to better personalize outreach.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

Database management is the process of organizing, storing, and maintaining data in a database to ensure its accuracy, security, and availability.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

A spiff is a short-term sales incentive, often a cash bonus, paid directly to a salesperson for selling a specific product or service.

A sales bundle groups multiple products or services into a single offering, often at a discounted price to provide greater value to customers.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

A Statement of Work (SoW) is a document that outlines a project's scope, deliverables, and timeline. It acts as a contract between parties.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

User Experience (UX) refers to a person's overall feelings and perceptions while interacting with a product, system, or service.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

An Application Programming Interface (API) is a set of rules that lets different software applications talk to each other and share information.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Consultative selling is a sales approach where a salesperson acts as an advisor, focusing on understanding and solving a customer's specific needs.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Sender Policy Framework (SPF) is an email authentication method that lets you specify which mail servers can send emails on behalf of your domain.

Learn about bulk API, including how it works, the advantages of using it, common use cases, and tips for optimizing it.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

The buying cycle is the journey a customer takes from first realizing they have a need to making the final purchase decision.

A sales strategy is a comprehensive plan that outlines how a business will sell its products or services to achieve its revenue goals.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

Kanban is a visual project management method that uses a board to visualize workflow, limit work-in-progress, and maximize team efficiency.

Prospecting is the process of identifying potential customers, or prospects, to build a sales pipeline and generate new business opportunities.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Learn about B2B2C, including benefits of B2B2C model, key strategies for B2B2C success, & B2B2C vs. B2C vs. B2B: understanding the differences.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Average Selling Price (ASP) is the average price at which a particular product or service is sold across different markets and channels.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Content curation involves gathering, organizing, and sharing the most relevant online content on a specific topic for a particular audience.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Sales pipeline management is the process of organizing, tracking, and managing potential deals through every stage of your sales funnel.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

A value statement is a clear, concise declaration of the unique benefits a company provides to its customers, outlining its core purpose.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

CRM integration connects your CRM software with other tools, creating a unified system for all your customer data and business processes.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

A Subject Matter Expert (SME) is an individual with profound knowledge and authority in a particular area, topic, or industry.

Page views count the total number of times a page on your website is loaded. This metric is a key indicator of your site's overall traffic.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

Lead Velocity Rate (LVR) is the growth rate of your qualified leads, measured month-over-month. It's a key indicator of future revenue.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Sales team management is the process of leading, coaching, and motivating a sales team to achieve its sales goals and drive revenue growth.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Account management is the post-sales practice of building and nurturing long-term relationships with a company's most valuable clients.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

LinkedIn InMail messages are a premium feature that lets you directly message any LinkedIn member, even if you're not connected to them.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

A Sales Director leads a sales team, develops strategies, and is responsible for meeting a company's revenue targets.