A mid-market company is a business with annual revenues ranging from $10 million to $1 billion, depending on the industry. These companies represent about 3% of all businesses in the United States, contributing to one-third of private sector GDP and employing around 48 million Americans. Mid-market companies have significant growth potential and outpace both small and larger organizations in terms of employment growth.
Mid-market firms, predominantly private or closely held, are often concentrated in sectors like services, manufacturing, and construction. Investment opportunities in this segment can include:
Mid-market businesses typically share several key traits:
When comparing mid-market companies to enterprise-level organizations, several differences stand out:
Success in the mid-market segment requires a strategic approach to overcome challenges and capitalize on growth opportunities. Here are three strategies to consider:
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