Terms

Progressive Web Apps

What are Progressive Web Apps?

Progressive Web Apps (PWAs) are applications built using web technologies like HTML, CSS, JavaScript, and WebAssembly, designed to offer a user experience similar to native apps. They can run on multiple platforms and devices, be installed on the device, operate offline and in the background, and integrate with the device and other installed apps.

Benefits of Progressive Web Apps

  • Improved user experience: PWAs provide a native-like experience on mobile devices, leading to higher dwell time and user engagement.
  • Offline functionality: Service workers and caching strategies enable PWAs to work offline and in the background, ensuring accessibility even in poor network conditions.
  • Increased user engagement: PWAs can send web push notifications and be accessible from the home screen, similar to mobile apps.
  • Higher conversion rates: The improved user experience and ease of access without needing to download an app can lead to higher conversion rates for businesses.
  • Lower development costs: A single codebase built using web platform technologies allows PWAs to run across multiple platforms and devices, reducing development and maintenance costs.
  • Better performance on mobile devices: Fast loading times and offline capabilities enhance the user experience on mobile devices.
  • Improved search engine rankings: PWAs can positively impact SEO by improving site speed, reliability, and user engagement, factors known to affect search engine rankings.

PWAs vs Native Apps

When comparing PWAs and native apps, it's essential to consider factors such as development costs, performance, user experience, and accessibility. PWAs offer a single codebase for cross-platform compatibility, potentially reducing development costs. They provide a native-like experience within a mobile browser, with offline functionality and web push notifications.

However, native apps may offer better performance and smoother animations due to direct access to device hardware and comprehensive access to device-specific features and APIs.

Essential PWA Features

Essential features of Progressive Web Apps (PWAs) include:

  • Installability: Allowing PWAs to be installed on devices for quick access and a native app-like experience.
  • Offline and Background Operation: Ensuring PWAs can function without an internet connection and perform tasks in the background.
  • Caching: Storing assets locally for faster load times and improved performance during subsequent visits.
  • Accessibility and Performance: Designing PWAs to be accessible to all users and perform well on various devices and network conditions.
  • Integration with Device and Other Apps: Enabling PWAs to closely integrate with the device's operating system and other installed apps, offering functionalities like notifications, data sharing, and handling specific file types.

Other terms

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Quality Assurance

Learn about QA, including understanding QA in outbound sales, benefits of implementing QA, best practices for QA, and tools for effective QA.

Quality Assurance

Competitive Analysis

Learn about competitive analysis, including steps for conducting competitive analysis, & key components of competitive analysis.

Competitive Analysis

Incident Response

Learn about incident response, including purpose of incident response, steps to develop incident response, & key components of incident response.

Incident Response

Sales Engagement

Learn about sales engagement, including strategies for effective sales engagement, key principles of sales engagement, & sales engagement vs. sales enablement.

Sales Engagement

Application Programming Interface

Learn about application programming interface in outbound sales, including its benefits, best practices, and APIs vs traditional methods.

Application Programming Interface

Load Testing

Learn about load testing, including benefits of load testing, how to conduct load testing, common load testing tools, & best practices for load testing.

Load Testing

Unit Economics

Learn about unit economics, including calculating unit economics: step-by-step, key metrics in unit economics, & unit economics vs. overall profitability.

Unit Economics

Data Mining

Learn about data mining, including introduction to data mining concepts, benefits of effective data mining, & data mining techniques and approaches.

Data Mining

Marketing Metrics

Learn about marketing metrics, including understanding marketing metrics, keys to effective marketing measurement, & marketing metrics vs. sales metrics.

Marketing Metrics

Upsell

Learn about upsell, including benefits of effective upselling, strategies for successful upselling, & upsell vs. cross-sell: understanding the difference.

Upsell

Representational State Transfer Application Programming Interface

Learn about REST API, including benefits of using REST API, how to implement REST API, REST API vs. other APIs, and best practices for REST API.

Representational State Transfer Application Programming Interface

Sales Operations

Learn about sales operations, including key responsibilities in sales operations, & building an effective sales operations strategy.

Sales Operations

Email Marketing

Learn about email marketing, including how to start with email marketing, benefits of effective email marketing, & best practices for email campaigns.

Email Marketing

Sales Sequence

Learn about sales sequence, including crafting an effective sales sequence, key elements of sales sequences, & sales sequence versus email campaigns.

Sales Sequence

Amortization

Learn about amortization, including understanding amortization basics, types of amortization methods, & amortization schedule explained.

Amortization

Performance Plan

Learn about performance plan, including creating a successful performance plan, & essential elements of a performance plan.

Performance Plan

Reverse Logistics

Learn about reverse logistics, including understanding the reverse logistics process, & benefits of implementing reverse logistics.

Reverse Logistics

Net New Business

Learn about net new business, including strategies for growing net new business, & key metrics for tracking net new business.

Net New Business

Lead Enrichment

Learn about lead enrichment, including benefits of lead enrichment, strategies for effective lead enrichment, & lead enrichment vs. lead generation.

Lead Enrichment

Sales Prospecting

Learn about sales prospecting, including strategies for effective sales prospecting, key tools for sales prospecting, comparing sales prospecting and lead g.

Sales Prospecting

Channel Sales

Learn about channel sales, including building a successful channel sales strategy, key elements of channel sales, channel sales vs. direct sales: u.

Channel Sales

Referral Marketing

Learn about referral marketing, including benefits of referral marketing, building a successful referral program, & referral marketing vs. affiliate marketing.

Referral Marketing

CPM

Learn about CPM, including understanding CPM calculation, types of CPM models, importance of CPM in sales, & CPM vs. alternative metrics.

CPM

Contact Discovery

Learn about contact discovery, including strategies for effective contact discovery, & key principles of contact discovery.

Contact Discovery

Siloed

Learn about siloed, including consequences of siloed structures, breaking down silos: strategies and benefits, & comparing siloed vs. integrated teams.

Siloed

Hybrid Sales Model

Learn about hybrid sales model, including benefits of a hybrid sales model, implementing a hybrid sales approach, & hybrid vs. traditional sales models.

Hybrid Sales Model

Mobile App Analytics

Learn about mobile app analytics, including how mobile app analytics works, benefits of mobile app analytics, & tools for mobile app analytics.

Mobile App Analytics

Internal signals

Learn about internal signals, including identifying key internal signals, strategies for effective monitoring, & impact of internal signals on sales strategy.

Internal signals

Lead Magnet

Learn about lead magnet, including crafting an irresistible lead magnet, characteristics of effective lead magnets, & lead magnets vs. traditional advertising.

Lead Magnet

Retargeting Marketing

Learn about retargeting marketing, including the foundations of a successful retargeting campaign, & strategies for effective retargeting.

Retargeting Marketing

NoSQL

Learn about NoSQL, including advantages of NoSQL, types of NoSQL databases, use cases for NoSQL, & challenges with NoSQL.

NoSQL

User Testing

Learn about user testing, including how user testing works, benefits of user testing, common user testing methods, & user testing best practices.

User Testing

Browser Compatibility

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

Browser Compatibility

User Interface

Learn about user interface, including designing an effective user interface, key elements of user interface, & user interface vs. user experience.

User Interface

Objection

Learn about objection, including understanding objections in sales, types of common sales objections, & handling objections effectively.

Objection

X-Sell

Learn about X-sell, including benefits of X-selling, strategies for successful X-selling, & X-sell vs. up-sell: understanding the difference.

X-Sell

Trusted Advisor

Learn about trusted advisor, including becoming a trusted advisor: key strategies, & qualities of an effective trusted advisor.

Trusted Advisor

Product-Market Fit

Learn about product-market fit, including identifying product-market fit, key metrics for product-market fit, & strategies to achieve product-market fit.

Product-Market Fit

B2B Buyer Intent Data

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

B2B Buyer Intent Data

Cold Email

Learn about cold email, including crafting an effective cold email, key elements of a cold email, & cold email vs. warm email: understanding the difference.

Cold Email

Lead Scoring Models

Learn about lead scoring models, including the fundamentals of building lead scoring models, & key components of effective lead scoring.

Lead Scoring Models

Value Gap

Learn about value gap, including identifying the value gap, closing the value gap effectively, & value gap vs. price gap.

Value Gap

Gated Content

Learn about gated content, including benefits of gated content, crafting effective gated content, & gated vs. ungated content: key differences.

Gated Content

Video Selling

Learn about video selling, including benefits of video selling, effective video selling strategies, & video selling vs. traditional selling.

Video Selling

Customer Retention Cost

Learn about customer retention cost, including strategies to reduce retention costs, & critical metrics for measuring retention success.

Customer Retention Cost

Precision Targeting

Learn about precision targeting, including implementing precision targeting strategies, & benefits of precision targeting in sales.

Precision Targeting

Email Verification

Learn about email verification, including the importance of email verification, & the mechanisms behind email verification.

Email Verification

Sales Performance Management (SPM)

Learn about sales performance management, including key components of sales performance management, & strategies for enhancing sales performance.

Sales Performance Management (SPM)

Ideal Customer Profile

Learn about ideal customer profile, including crafting your ideal customer profile, & elements of a strong customer profile.

Ideal Customer Profile

Dynamic Segment

Learn about dynamic segment, including benefits of using dynamic segments, crafting effective dynamic segments, & dynamic segments vs. static segments.

Dynamic Segment

Programmatic Advertising

Learn about programmatic advertising, including how programmatic advertising works, & key benefits of programmatic advertising.

Programmatic Advertising

No Cold Calls

Learn about no cold calls, including alternatives to cold calling, strategies for warm outreach, & enhancing customer relationships without cold calls.

No Cold Calls

Sales Acceleration

Learn about sales acceleration, including key concepts in sales acceleration, techniques for boosting sales, & role of technology in acceleration.

Sales Acceleration

Statement of Work

Learn about statement of work, including key components of a statement of work, & crafting an effective statement of work.

Statement of Work

Purchase Buying Stage

Learn about purchase buying stage, including understanding the buyer's journey, & key strategies to influence purchase decision.

Purchase Buying Stage

Scalability

Learn about scalability, including understanding scalability in business, benefits of scalability, & key elements of scalability.

Scalability

Single Page Applications

Learn about single page applications, including benefits of single page applications, key features of SPAs, how to build SPAs, & common mistakes in SPAs.

Single Page Applications

Lead Qualification

Learn about lead qualification, including the importance of lead qualification, key elements of lead qualification, differences between lead qualification and assessment.

Lead Qualification

Marketing Qualified Opportunity

Learn about marketing qualified opportunity, including identifying marketing qualified opportunities, & key elements of successful identification.

Marketing Qualified Opportunity

Account

Learn about account, including types of accounts in accounting, components of an account, & account management best practices.

Account

Page Views

Learn about page views, including understanding page views/, measuring page views effectively/, & importance of tracking page views/.

Page Views

Objection Handling in Sales

Learn about objection handling in sales, including strategies for effective objection handling, & key techniques in resolving sales objections.

Objection Handling in Sales

Value-Added Reseller

Learn about value-added reseller, including key benefits for businesses, successful value-added reseller examples, value-added reseller vs. traditional reseller.

Value-Added Reseller

Firmographics

Learn about firmographics, including understanding firmographic data, key elements of firmographics, & utilizing firmographics for market segmentation.

Firmographics

SAM

Learn about SAM, including serviceable available market explained, SAM and market segmentation, & importance of SAM in business planning.

SAM

Channel Partner

Learn about channel partner, including benefits of partnering with channels, choosing the right channel partner, & channel partners vs. direct sales.

Channel Partner

Artificial Intelligence in Sales

Learn about artificial intelligence in sales, including benefits of AI in sales, key technologies behind sales AI, & AI versus traditional sales techniques.

Artificial Intelligence in Sales

Lead Generation Software

Learn about lead generation software, including benefits of lead generation software, & key features of effective software.

Lead Generation Software

Customer Loyalty

Learn about customer loyalty, including building customer loyalty strategies, measuring customer loyalty success, & the benefits of loyal customers.

Customer Loyalty

Buyer’s Remorse

Learn about buyer’s remorse, including causes of buyer’s remorse, mitigating buyer’s remorse strategies, & the impact of buyer’s remorse on sales.

Buyer’s Remorse

B2B Sales Channels

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

B2B Sales Channels

No Spam

Learn about no spam, including ensuring compliance with no spam rules, strategies for effective no spam practices, & no spam vs. traditional email marketing.

No Spam

B2B Data

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

B2B Data

Big Data

Learn about big data, including understanding big data characteristics, benefits of leveraging big data, & challenges in managing big data.

Big Data

Software as a Service

Learn about software as a service, including benefits of SaaS solutions, SaaS vs. traditional software, & key features of successful SaaS.

Software as a Service

Customer Relationship Marketing

Learn about customer relationship marketing, including benefits of effective customer relationship marketing, strategies for building strong customer relationships.

Customer Relationship Marketing

Personalization

Learn about personalization, including benefits of personalization, crafting personalized messages, & personalization vs. customization.

Personalization

Digital Sales Room

Learn about digital sales room, including benefits of a digital sales room, key features of digital sales rooms, & building an effective digital sales room.

Digital Sales Room

Revenue Intelligence

Learn about revenue intelligence, including benefits of implementing revenue intelligence, & key components of revenue intelligence.

Revenue Intelligence

Expansion Revenue

Learn about expansion revenue, including maximizing expansion revenue strategies, & identifying opportunities for expansion revenue.

Expansion Revenue

Cold Emailing

Learn about cold emailing, including crafting effective cold emails, keys to high-opening cold emails, & cold emailing vs. warm emailing.

Cold Emailing

Email Cadence

Learn about email cadence, including crafting an effective email cadence, key components of email cadence, & email cadence vs. email blast differences.

Email Cadence

Inventory Management

Learn about inventory management, including benefits of effective inventory management, & steps to implement inventory management.

Inventory Management

Sales Productivity

Learn about sales productivity, including maximizing sales productivity: strategies and tools, & key metrics for measuring sales productivity.

Sales Productivity

Account-Based Marketing

Learn about account-based marketing, including definition, strategies, benefits, implementation steps, & measuring success.

Account-Based Marketing

Omnichannel Marketing

Learn about omnichannel marketing, including the benefits of omnichannel marketing, & key strategies for omnichannel success.

Omnichannel Marketing

Brand Loyalty

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

Brand Loyalty

Time on Site

Learn about time on site, including the importance of time on site, benefits of monitoring time on site, & strategies to improve time on site.

Time on Site

Real-time Data

Learn about real-time data, including benefits of real-time data, implementing real-time data strategies, & real-time data vs. batch processing.

Real-time Data

Sales Director

Learn about sales director, including roles and responsibilities of a sales director, & key skills for a successful sales director.

Sales Director

Elevator Pitch

Learn about elevator pitch, including crafting an effective elevator pitch, key components of a strong elevator pitch, & elevator pitch dos and don'ts.

Elevator Pitch

Data Encryption

Learn about data encryption, including understanding the basics, types of data encryption, benefits of data encryption, & implementing data encryption.

Data Encryption

B2B Demand Generation Strategy

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

B2B Demand Generation Strategy

Email Engagement

Learn about email engagement, including maximizing email engagement rates, strategies for crafting compelling emails, analyzing email engagement: metrics.

Email Engagement

Persona-Based Marketing

Learn about persona-based marketing, including crafting your ideal customer persona, & the impact of persona-based marketing.

Persona-Based Marketing

Champion/Challenger Test

Learn about champion/challenger test, including benefits of champion/challenger tests, & implementing champion/challenger in sales strategy.

Champion/Challenger Test

Sales Pipeline Management

Learn about sales pipeline management, including key elements of sales pipeline management, & steps to optimize pipeline efficiency.

Sales Pipeline Management

Business-to-Business (B2B)

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Business-to-Business (B2B)

Conversational Intelligence?

Learn about conversational intelligence, including its benefits, implementing it strategically, conversational intelligence vs. traditional sales tactics, and its key components.

Conversational Intelligence?

Microservices

Learn about microservices, including benefits of microservices, challenges of microservices, & microservices vs. monolithic architecture.

Microservices