Sales prospecting techniques are strategies and methods used to identify and connect with potential customers (prospects) who may be interested in purchasing a company's products or services. The goal is to move these prospects through the sales funnel until they convert into revenue-generating customers.
Effective sales prospecting can be distilled into several critical steps:
A successful prospecting strategy hinges on:
Prospecting and lead generation are distinct but complementary strategies for identifying potential customers:
Key metrics to evaluate the effectiveness of your prospecting efforts include:
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