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Learn about sales intelligence platform, including benefits of using a sales intelligence platform, & key features of an effective sales intelligence platform.

Learn about sales compensation, including types of sales compensation plans, key components of effective compensation, & sales compensation vs. base salary.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Learn about voice broadcasting, including advantages of voice broadcasting, setting up voice broadcasting, & best practices for voice broadcasting.

A complex sale features a long sales cycle, multiple stakeholders, and a high-value transaction, demanding a strategic, consultative approach.

Learn about social selling, including benefits of social selling, steps to implement social selling, & social selling vs. traditional selling.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

An Ideal Customer Profile (ICP) is a detailed description of the perfect, hypothetical company that would get the most value from your product.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Learn about trademarks, including how to secure a trademark, trademark examples and best practices, & trademarks vs. copyrights vs. patents.

An enterprise is a large-scale organization, often a corporation, defined by its complex structure and substantial number of employees.

Learn about sales and marketing alignment, including benefits of aligning sales and marketing, & steps to achieve sales and marketing harmony.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Learn about sales sequence, including crafting an effective sales sequence, key elements of sales sequences, & sales sequence versus email campaigns.

Learn about warm email, including crafting effective warm emails, criteria for selecting recipients, & warm email vs. cold email: key differences.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

Learn about social proof, including harnessing social proof effectively, types of social proof in marketing, & social proof vs. traditional advertising.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

Learn about sales territory management, including strategies for effective territory management, & key benefits of optimizing territories.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Learn about trade shows, including maximizing your trade show impact, & trade show vs. virtual expos: understanding the difference.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Learn about shipping solutions, including how shipping solutions work, benefits of shipping solutions, & shipping solutions best practices.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Learn about user interface, including designing an effective user interface, key elements of user interface, & user interface vs. user experience.

Learn about supply chain management, including effective strategies for supply chain management, & components of an efficient supply chain.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Learn about revenue operations, including the core functions of revenue operations, building an effective revenue operations strategy, and more!

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Learn about sales prospecting techniques, including essentials of effective prospecting, & crafting your prospecting strategy.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

Learn about workflow automation, including benefits of workflow automation, implementing workflow automation, & common workflow automation tools.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Learn about smile and dial, including the benefits of smile and dial, strategies for effective smile and dial campaigns, & smile and dial vs. digital outreach.

Learn about text message marketing, including its definition, key benefits, strategies, best practices, compliance tips, and examples of successful campaigns.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

Learn about sales productivity, including maximizing sales productivity: strategies and tools, & key metrics for measuring sales productivity.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Learn about sales cycle, including key phases of a sales cycle, steps to shorten your sales cycle, & sales cycle vs. sales funnel.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

Lead enrichment software adds crucial data to your leads, like contact info and firmographics, to help you better understand and engage them.

Learn about time on site, including the importance of time on site, benefits of monitoring time on site, & strategies to improve time on site.

Learn about value gap, including identifying the value gap, closing the value gap effectively, & value gap vs. price gap.

Learn about sales territory planning, including strategies for successful territory planning, & key components of territory planning.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

Learn about sales stack, including building an effective sales stack, key components of a sales stack, sales stack vs. marketing stack: understanding the dif.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

Learn about tokenization, including how tokenization works, benefits of tokenization, types of tokenization, & tokenization best practices.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

Learn about sales operations KPIs, including identifying sales operations KPIs, effective sales KPI strategies, & sales operations KPIs SaaS KPIs.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Amortization is the process of spreading out a loan or the cost of an intangible asset over a specific period for accounting and tax purposes.

A Data Management Platform (DMP) is a tech platform used to collect and manage data, mainly for digital marketing and advertising campaigns.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Learn about video prospecting, including benefits of video prospecting, crafting compelling video messages, & comparing video prospecting and email outreach.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Marketing automation uses software to automate repetitive marketing tasks, such as email marketing, social media posting, and ad campaigns.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Learn about sales development representative, including roles and responsibilities of an SDR, key skills for successful SDRs, and pathways to becoming an SDR.

Learn about rollback procedures, including understanding when to use rollback procedures, & steps to implement rollback procedures.

Customer journey mapping is the process of creating a visual story of your customers' interactions with your brand across all touchpoints.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

Net Promoter Score (NPS) is a metric measuring customer loyalty by asking how likely they are to recommend your company or product to others.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Regression analysis is a statistical method for estimating the relationships between a dependent variable and one or more independent variables.

Learn about zero-based budgeting (ZBB), including its definition, key principles, implementation steps, benefits, challenges, and examples of ZBB in practice.

Learn about sales operations management, including key responsibilities in sales operations management, & building an effective sales operations team.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Learn about X-sell, including benefits of X-selling, strategies for successful X-selling, & X-sell vs. up-sell: understanding the difference.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

Learn about stakeholder, including identifying stakeholders, roles & responsibilities of stakeholders, & stakeholder engagement strategies.