Demand Generation

Omnichannel sales is a strategy that integrates all physical and digital sales channels to create a seamless, unified customer experience.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

A/B testing is a method of comparing two versions of something, like a webpage or email, to determine which one performs better with your audience.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Outside sales reps sell products/services in person, traveling to meet clients and close deals face-to-face, outside of a traditional office.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

A complex sale features a long sales cycle, multiple stakeholders, and a high-value transaction, demanding a strategic, consultative approach.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

A Request for Information (RFI) is a formal process for gathering information from potential suppliers before issuing a more detailed proposal.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Call analytics is the practice of analyzing phone call data to extract insights, track key metrics, and improve overall business performance.

Lead qualification is the process of determining which prospects are most likely to become paying customers based on predefined criteria.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

A Master Service Agreement (MSA) is a foundational contract that sets the general terms for an ongoing business relationship between two parties.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

An Application Programming Interface (API) is a set of rules that lets different software applications talk to each other and share information.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

Marketing performance is the process of measuring a campaign's effectiveness against set goals using key metrics like ROI and conversion rates.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

Click-through rate (CTR) is a metric that measures the percentage of people who click on a specific link, ad, or call-to-action.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Amortization is the process of spreading out a loan or the cost of an intangible asset over a specific period for accounting and tax purposes.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

A field sales representative, or outside sales rep, travels to meet prospects in person, selling products or services directly within their territory.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

Learn about buyer behavior, including understanding the buyer's journey, influencing factors in buyer behavior, & buyer behavior and marketing strategy.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

A Value-Added Reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated solution.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Software as a Service (SaaS) is a cloud-based model where users subscribe to an application and access it over the internet.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

XML (Extensible Markup Language) is a markup language for encoding documents in a format that is both human-readable and machine-readable.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Channel sales is an indirect sales model where a company leverages third-party partners, such as resellers or affiliates, to sell its products.

A warm email is a message sent to a prospect with whom you have a pre-existing connection, like a mutual contact or a prior interaction.

A sales presentation is a formal pitch by a salesperson to a prospective customer, showcasing a product or service to secure a sale.

Rapport building is the process of establishing a connection and mutual understanding with someone, creating a foundation of trust and affinity.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

A Product Qualified Lead (PQL) is a user who has experienced a product's value, signaling a strong potential to convert to a paid customer.

A vertical market is a niche where businesses cater to a specific industry or group of customers with specialized needs, not the mass market.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

ClickFunnels is a popular online tool that lets entrepreneurs easily build sales funnels to guide potential customers through the buying process.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Nurture is the process of building relationships with potential customers, guiding them through the sales funnel with personalized communication.

Adobe Analytics is a leading web analytics solution for gaining real-time insights into user activity across websites and mobile applications.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

Voice search optimization is the process of optimizing your content, SEO, and online listings to appear in and rank for voice-based searches.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

A System of Record (SoR) is the authoritative data source for a specific type of data. It acts as the single source of truth for an organization.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

Revenue intelligence is the process of collecting and analyzing customer data to provide insights that help sales teams make smarter decisions.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Net Promoter Score (NPS) is a metric measuring customer loyalty by asking how likely they are to recommend your company or product to others.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

A Champion/Challenger test pits a new 'challenger' against the current best-performing 'champion' to see which one performs better.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.