Demand Generation

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Analytical CRM analyzes customer data to uncover actionable insights, helping businesses make smarter decisions and improve customer interactions.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

Account-based advertising is a hyper-focused B2B strategy that targets key accounts with personalized ads across multiple channels.

Sales Operations, or Sales Ops, streamlines sales processes, manages tools, and analyzes data to help sales teams sell more effectively.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Interactive Voice Response (IVR) is an automated phone system that uses voice and keypad inputs to interact with callers and route their calls.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Sales forecast accuracy is a key metric that compares your predicted sales revenue against the actual sales revenue you ultimately achieve.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Content curation involves gathering, organizing, and sharing the most relevant online content on a specific topic for a particular audience.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

LPI, or Lead Per Inquiry, is a key metric that measures how many leads are generated from each inquiry in a marketing campaign.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

A Champion/Challenger test pits a new 'challenger' against the current best-performing 'champion' to see which one performs better.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

Learn about behavioral analytics, including implementing behavioral analytics successfully, & key metrics in behavioral analytics.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

An Account Executive (AE) is a sales professional responsible for closing new business deals and managing existing client relationships to drive revenue.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

A tire-kicker is a prospect who shows interest in a product but has no intention of buying, wasting a salesperson's time and resources.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

An electronic signature is a digital method for getting consent on electronic documents. It's a legally binding way to sign agreements online.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Upselling is a sales tactic encouraging customers to purchase a higher-end version of a product or related add-ons to boost revenue.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Learn about buyer behavior, including understanding the buyer's journey, influencing factors in buyer behavior, & buyer behavior and marketing strategy.

Amortization is the process of spreading out a loan or the cost of an intangible asset over a specific period for accounting and tax purposes.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

Sales territory management is the process of grouping accounts into territories and assigning them to reps to maximize sales and market coverage.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

Siloed describes the isolation of data, teams, or systems within a company, which blocks collaboration and creates operational bottlenecks.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

A sales cycle is the series of steps a company takes to close a new customer. It starts with prospecting and ends with a signed deal.

Net Promoter Score (NPS) is a metric measuring customer loyalty by asking how likely they are to recommend your company or product to others.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Consultative selling is a sales approach where a salesperson acts as an advisor, focusing on understanding and solving a customer's specific needs.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

A triggered email is an automated message sent to a user in response to a specific action or event, like signing up or making a purchase.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

A Sales Qualified Lead (SQL) is a prospect vetted by marketing and sales, deemed ready for a direct sales pitch after showing intent to buy.

A sales dashboard is a visual tool that centralizes and displays key sales data, metrics, and KPIs to help teams track performance and goals.

The marketing funnel is a model illustrating the path potential customers take, from initial awareness to making a purchase.

A competitive landscape is an analysis of your direct and indirect competitors, revealing their strengths, weaknesses, and market positioning.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Signaling is using credible actions to convey information about quality or intent to a less-informed party, effectively building trust.

Outside sales reps sell products/services in person, traveling to meet clients and close deals face-to-face, outside of a traditional office.

Learn about B2B marketing channels, including maximizing B2B channel effectiveness, & exploring digital vs. traditional channels.

The 80/20 rule, or Pareto Principle, posits that 80% of results come from just 20% of the effort. It's a key concept for prioritization.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

Video email involves embedding a short video directly into an email. This lets recipients watch your message without leaving their inbox.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Average Order Value (AOV) tracks the average dollar amount spent each time a customer places an order on your website or mobile app.

Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its initial cost.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

A spiff is a short-term sales incentive, often a cash bonus, paid directly to a salesperson for selling a specific product or service.

The self-service SaaS model allows customers to independently sign up, use, and manage a product without any direct help from the company.