Marketing Performance

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

Data visualization is the practice of translating information into a visual context, like a map or graph, to make data easier to understand.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

Opportunity management is the process of tracking potential sales from first contact to a closed deal, helping teams prioritize and win more.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

A canary release is a deployment strategy where new software is rolled out to a small user group first, minimizing risk before a full release.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

The buyer's journey maps the path a potential customer takes, from first becoming aware of a problem to making a final purchase decision.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

Zero-based budgeting (ZBB) is a method where all expenses are re-evaluated and must be justified from scratch for each new budget period.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Day Sales Outstanding (DSO) is a financial ratio that shows the average number of days it takes for a company to receive payment for a sale.

Sales operations analytics is the practice of analyzing sales data to improve the efficiency and effectiveness of the entire sales process.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

A trusted advisor is an expert who builds a deep client relationship by consistently prioritizing their best interests over any single transaction.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Deal flow refers to the stream of business proposals and investment opportunities that a company or investor receives.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Customer Retention Rate (CRR) is the metric that measures the percentage of customers a company has kept over a specific period of time.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

Tokenization is the process of breaking down text into smaller units called tokens, such as words or characters, for AI to process.

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Deal closing is the final step in a sales cycle. It's when a prospect signs a contract and officially converts into a paying customer.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Chatbots are AI-powered programs that simulate human conversation. They interact with users via text or voice, typically for customer support.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

Net 30 is a common payment term where a client has 30 calendar days from the invoice date to pay for goods or services in full.

A Virtual Private Cloud (VPC) is a secure, isolated section of a public cloud. It lets you provision your own logically isolated resources.

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

Customer Lifetime Value (CLV) is the total revenue a business expects from a customer throughout their entire relationship with the company.

Learn about branded keywords, including identifying your branded keywords, & strategies for optimizing branded keywords.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Search Engine Marketing (SEM) is a digital marketing strategy that uses paid tactics to increase a website's visibility in search engine results.

SQL (Structured Query Language) is the standard language for managing and querying data within relational databases.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

Dynamic territories are fluid sales assignments that adjust based on real-time data, ensuring reps can focus on the highest-value accounts.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

Customer engagement is the ongoing, value-driven relationship a business builds with its customers to foster brand loyalty and awareness.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

Event marketing is a strategy where brands engage directly with target audiences through live events like trade shows, conferences, or webinars.

Sales Operations Management streamlines sales processes, tech, and data analysis to help sales teams sell more effectively and efficiently.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Economic Order Quantity (EOQ) is the ideal order quantity a company should purchase to minimize its total inventory-related costs.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

Sender Policy Framework (SPF) is an email authentication method that lets you specify which mail servers can send emails on behalf of your domain.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

A stakeholder is any individual, group, or party that has an interest in an organization and the outcomes of its actions.

Data-driven lead generation is the process of using data insights to identify, attract, and convert high-quality leads into customers.

Fault tolerance is a system's ability to continue operating without interruption when one or more of its components fail.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Learn about BANT framework, including implementing BANT in sales strategy, advantages of the BANT methodology, & BANT vs. other qualification models.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.