Retargeting marketing is a form of online targeted advertising aimed at individuals who have previously interacted with a website or are in a database, like leads or customers. The primary purpose is to re-engage visitors who left without making a purchase, serving tailored ads based on their past online behavior or their inclusion in a specific database list, encouraging them to return to the website and complete a desired action.
Retargeting offers numerous benefits for brands, including:
Retargeting and remarketing are often used interchangeably, but they have distinct differences. Retargeting primarily uses paid ads to target previous website or social media visitors, focusing on personalizing ads based on their online behavior.
On the other hand, remarketing uses email to target past customers, aiming to rekindle relationships and drive action by capitalizing on existing brand familiarity.
To evaluate the effectiveness of your retargeting campaigns, focus on metrics such as:
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