Demographic Segmentation in Marketing

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Sales partnerships are strategic alliances where two companies co-sell products to expand their reach, generate new leads, and increase revenue.

Think of a trademark as a brand's unique signature—a word, symbol, or phrase that legally protects its identity and sets it apart from the rest.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

Fulfillment logistics is the entire process of getting an order to a customer, from storing inventory to picking, packing, and final shipment.

An early adopter is a user who embraces a new product or technology before the majority, helping to validate and popularize the innovation.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Nurture is the process of building relationships with potential customers, guiding them through the sales funnel with personalized communication.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

Inventory management is the process of ordering, storing, and using a company's inventory, from raw materials to finished goods.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Infrastructure as a Service (IaaS) is a cloud computing service that offers essential compute, storage, and networking resources on-demand.

Compliance testing ensures a product or system adheres to specific regulations, standards, or policies set by governing bodies or organizations.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

Analytical CRM analyzes customer data to uncover actionable insights, helping businesses make smarter decisions and improve customer interactions.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

Amortization is the process of spreading out a loan or the cost of an intangible asset over a specific period for accounting and tax purposes.

Demand forecasting is the process of predicting future customer demand for a product or service based on historical data and market trends.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Prospecting is the process of identifying potential customers, or prospects, to build a sales pipeline and generate new business opportunities.

Customer churn rate is the percentage of subscribers or customers who cancel their service with a company during a given time frame.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Account-Based Selling is a B2B strategy where sales and marketing treat high-value accounts as markets of one, using personalized outreach.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Predictive lead generation uses data and AI to find prospects most likely to buy, helping teams focus their efforts on high-value leads.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

Marketing performance is the process of measuring a campaign's effectiveness against set goals using key metrics like ROI and conversion rates.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

XML (Extensible Markup Language) is a markup language for encoding documents in a format that is both human-readable and machine-readable.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

The buyer journey maps the path a potential customer takes, from first learning about a product to the final decision to buy.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Return on Investment (ROI) is a key performance metric that measures the profitability of an investment relative to its initial cost.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

Webhooks are automated messages sent by an app when a specific event occurs. They push real-time data to another app's unique URL.

Click-through rate (CTR) is a metric that measures the percentage of people who click on a specific link, ad, or call-to-action.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

Sender Policy Framework (SPF) is an email authentication method that lets you specify which mail servers can send emails on behalf of your domain.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Custom Metadata Types store application configurations as metadata. This makes them easily deployable between different Salesforce environments.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

A positioning statement is a concise description of your target market and how your product or service uniquely fills their needs.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

A sales process is a structured set of steps that a sales team follows to move a prospect from an initial lead to a closed customer.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

A Master Service Agreement (MSA) is a foundational contract that sets the general terms for an ongoing business relationship between two parties.

A sales stack is the suite of tech tools—from CRMs to prospecting software—that sales reps use to close deals faster and more efficiently.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.