Demographic Segmentation in Marketing

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

A dialer is software that automatically dials phone numbers for agents, boosting call efficiency and connecting them to live prospects faster.

A Customer Data Platform (CDP) is software that gathers and organizes customer data from various touchpoints into a single, unified profile.

Monthly Recurring Revenue (MRR) is the predictable, recurring income a business expects to receive each month from all active subscriptions.

End of Day (EOD) refers to the close of business hours. It's a common deadline for tasks and reports to be completed before the workday ends.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

Learn about value-added reseller, including key benefits for businesses, successful value-added reseller examples, value-added reseller vs. traditional reseller.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Data warehousing is the process of storing and managing large sets of data from various sources for business intelligence and reporting purposes.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Regression analysis is a statistical method for estimating the relationships between a dependent variable and one or more independent variables.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

De-duping, or data deduplication, is the process of eliminating duplicate copies of data within a dataset to improve accuracy and save space.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

A drip campaign is a series of automated messages sent to prospects or customers over time to nurture leads and drive engagement.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

A data pipeline is a set of automated processes that move raw data from various sources to a destination for storage and analysis.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

A competitive landscape is an analysis of your direct and indirect competitors, revealing their strengths, weaknesses, and market positioning.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Learn about virtual private cloud, including benefits of using virtual private cloud, & setting up your virtual private cloud.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

Learn about X-sell, including benefits of X-selling, strategies for successful X-selling, & X-sell vs. up-sell: understanding the difference.

Learn about voice broadcasting, including advantages of voice broadcasting, setting up voice broadcasting, & best practices for voice broadcasting.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

An on-premise CRM is a system hosted on a company's own servers, offering complete control over data, security, and system maintenance.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

A sales stack is the suite of tech tools—from CRMs to prospecting software—that sales reps use to close deals faster and more efficiently.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Firmographics are descriptive attributes of organizations, used to segment companies by characteristics like industry, size, and location.

Rollback procedures are a set of steps to restore a system to a previous, stable version after a failed update, ensuring minimal disruption.

Learn about user interface, including designing an effective user interface, key elements of user interface, & user interface vs. user experience.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Customer loyalty is a customer’s devotion to a brand, shown by their repeat purchases and engagement, driven by positive experiences and trust.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

Adobe Analytics is a leading web analytics solution for gaining real-time insights into user activity across websites and mobile applications.

Learn about warm outreach, including strategies for effective warm outreach, key benefits of warm outreach, & warm outreach vs. cold outreach.

Sales automation uses software to streamline and automate repetitive, manual sales tasks, freeing up reps to focus on selling.

Siloed describes the isolation of data, teams, or systems within a company, which blocks collaboration and creates operational bottlenecks.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

A Subject Matter Expert (SME) is an individual with profound knowledge and authority in a particular area, topic, or industry.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Affiliate networks are platforms that act as intermediaries between publishers (affiliates) and merchant affiliate programs.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

Lead conversion is the process of turning a prospect into a customer by getting them to complete a desired action, such as making a purchase.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

The Jobs to Be Done (JTBD) framework focuses on understanding customer needs by identifying the specific 'job' they are trying to accomplish.

Funnel optimization is the process of improving each stage of the customer journey to maximize conversions and drive revenue growth.

Lead response time is the duration between a potential customer showing interest and your team's first point of contact with them.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Learn about website visitor tracking, including benefits of website visitor tracking, key metrics to monitor, & implementing visitor tracking ethically.

Git is a distributed version control system that tracks changes in code, allowing developers to collaborate and manage project history effectively.

Inbound lead generation is the process of attracting potential customers to your business with valuable content and tailored experiences.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

Learn about yield management, including benefits of implementing yield management, & essential components of yield management.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

A sales quota is a time-bound sales goal for a rep or team, measured in revenue or units sold, to be met within a specific period.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

Learn about bulk API, including how it works, the advantages of using it, common use cases, and tips for optimizing it.

Learn about version control systems, including understanding version control systems, benefits of using version control, & types of version control systems.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Latency is the delay between a user's action and a system's response. It's the time it takes for a data packet to travel to its destination.

Learn about zero-based budgeting (ZBB), including its definition, key principles, implementation steps, benefits, challenges, and examples of ZBB in practice.

Objection handling is the process of responding to a prospect's concerns or hesitations about a product or service to move a deal forward.

A Request for Proposal (RFP) is a formal document that outlines a project's needs and invites qualified vendors to submit bids to complete it.

CRM data is the information businesses use to manage customer relationships. It covers contact details, purchase history, and communication logs.

Learn about B2B intent data, including how B2B intent data enhances sales strategies, sources of B2B intent data, leveraging B2B intent data for competitiveness.

Learn about total addressable market (TAM), including definition, calculation methods, key benefits, how it impacts business strategy, and practical examples.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.