Data Pipelines

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Average Selling Price (ASP) is the average price at which a particular product or service is sold across different markets and channels.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Account-Based Marketing (ABM) is a focused B2B strategy where marketing and sales collaborate to target and convert high-value accounts.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

Responsive design is an approach where a website's layout adapts to the user's screen size, providing an optimal experience on any device.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

Think of a trademark as a brand's unique signature—a word, symbol, or phrase that legally protects its identity and sets it apart from the rest.

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

A Search Engine Results Page (SERP) is the page displayed by a search engine after a user enters a query, listing results ranked by relevance.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

White labeling is when a company puts its own branding on a product or service that was actually produced by a different company.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Closed Lost is a sales term for a deal that didn't go through. The prospect decided not to buy, or the sales team disqualified them.

Learn about below the line, including key strategies for below the line marketing, & distinguishing above and below the line tactics.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

Ad-hoc reporting is the creation of one-off reports to answer specific business questions as they arise, providing instant, targeted insights.

A Statement of Work (SoW) is a document that outlines a project's scope, deliverables, and timeline. It acts as a contract between parties.

Targeted marketing focuses on specific consumer groups whose needs align with your product, allowing for more personalized and effective messaging.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

The consideration buying stage is where potential customers have defined their problem and are now actively researching and evaluating solutions.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

Account-Based Sales Development (ABSD) is a focused strategy where SDRs target key stakeholders within specific, high-value accounts.

Nurture is the process of building relationships with potential customers, guiding them through the sales funnel with personalized communication.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Geo-fencing creates a virtual boundary around a real-world location. It triggers actions on a device when it enters or exits this area.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Going dark is when a once-responsive prospect suddenly stops all communication, leaving you wondering what went wrong.

Learn about bad leads, including identifying bad leads, warning signs of bad leads, impact of bad leads on sales, & strategies to minimize bad leads.

Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands and other factors.

Functional testing verifies that software performs its intended functions as specified in the requirements, ensuring it works as users expect.

A field sales representative, or outside sales rep, travels to meet prospects in person, selling products or services directly within their territory.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

CRM enrichment is the process of adding third-party data to your existing customer profiles to make them more complete and accurate.

Lightning Components is a UI framework for building dynamic web apps for mobile and desktop devices on the Salesforce Lightning Platform.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Buyer’s remorse is the sense of regret or anxiety that can arise after making a purchase, often questioning if it was the right decision.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

Referral marketing is a strategy that incentivizes existing customers to recommend a company's products or services to their personal network.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Hot leads are prospective customers who have shown significant interest and are ready to buy, making them a top priority for sales teams.

A sales demonstration is a presentation showing a prospect how a product or service works and how it can solve their specific problems.

Customer Success is a business strategy focused on proactively helping customers achieve their goals with your product or service.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Net 30 is a common payment term where a client has 30 calendar days from the invoice date to pay for goods or services in full.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Voice search optimization is the process of optimizing your content, SEO, and online listings to appear in and rank for voice-based searches.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

DevOps is a culture and set of practices that merges software development (Dev) and IT operations (Ops) to shorten development cycles.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

A touchpoint is any time a potential or existing customer comes in contact with your brand, from seeing an ad to receiving an email.

Channel partners are third-party firms that help market and sell a company's products or services, acting as an indirect sales force.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Single Sign-On (SSO) is an authentication method allowing users to access multiple applications with one set of login credentials.

Video hosting is a service that allows users to upload, store, and share video content online, making it accessible for playback anywhere.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Learn about break-even, including calculating your break-even point, importance of break-even analysis, & break-even analysis vs. profit margins.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

Consultative selling is a sales approach where a salesperson acts as an advisor, focusing on understanding and solving a customer's specific needs.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Sales and marketing alignment means both teams work in sync, sharing goals and data to boost lead quality, conversions, and company revenue.

Low-hanging fruit are the most obvious and easy-to-tackle tasks or goals that provide a quick, valuable return for minimal effort.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

Sales pipeline management is the process of organizing, tracking, and managing potential deals through every stage of your sales funnel.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.