Marketing Automation Platform

Pipeline coverage is a key sales metric. It's the ratio of your total open pipeline value to your sales quota for a specific period.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Kubernetes is an open-source system for automating the deployment, scaling, and management of containerized applications.

Forecasting uses historical data to make informed predictions about future trends, helping businesses anticipate outcomes and plan accordingly.

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Lookalike audiences are groups of potential customers who share similar characteristics and behaviors with your existing, high-value customers.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

Touches are the individual interactions you have with a prospect throughout the sales process, from emails and calls to social media messages.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Supply Chain Management oversees the entire production flow of a good or service, from raw materials to final delivery to the consumer.

Sales conversion rate is the percentage of prospects who take a desired action, like making a purchase, turning them into customers.

Reverse logistics is the process for goods moving from the customer back to the seller, covering returns, repairs, recycling, and disposal.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

A conversion path is the journey a visitor takes to complete a desired goal, such as making a purchase, filling out a form, or subscribing.

Technographics is data that outlines a company’s technology stack, helping B2B teams identify prospects based on the software and hardware they use.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

A Representational State Transfer (REST) API is a web service that uses a simple, stateless architecture for systems to communicate online.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Learn about batch processing, including benefits of batch processing, best practices for implementation, & common use cases.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

A nurture campaign is a series of automated messages designed to build relationships with potential customers and guide them toward a purchase.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

Real-time data processing is the method of analyzing data the instant it's generated, enabling immediate actions and decision-making.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its key business objectives.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

Think of a trademark as a brand's unique signature—a word, symbol, or phrase that legally protects its identity and sets it apart from the rest.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Sales pipeline reporting is the process of analyzing sales data to track progress, identify bottlenecks, and forecast future revenue.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

Key accounts are a company's most valuable customers, vital due to their significant revenue contribution and strategic importance for growth.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.

Hadoop is an open-source framework designed for the distributed storage and processing of extremely large data sets across clusters of computers.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

Targeted marketing focuses on specific consumer groups whose needs align with your product, allowing for more personalized and effective messaging.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Sales team management is the process of leading, coaching, and motivating a sales team to achieve its sales goals and drive revenue growth.

HubSpot is a customer relationship management (CRM) platform with tools for marketing, sales, and service, all aimed at helping businesses grow.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Geo-fencing creates a virtual boundary around a real-world location. It triggers actions on a device when it enters or exits this area.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

Ransomware is a type of malicious software that encrypts a victim's files, holding them hostage until a ransom is paid for the decryption key.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Marketing performance is the process of measuring a campaign's effectiveness against set goals using key metrics like ROI and conversion rates.

A/B testing is a method of comparing two versions of something, like a webpage or email, to determine which one performs better with your audience.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

Learn about B2B demand generation strategy, including key elements of demand generation, & crafting your demand generation plan.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

A sales enablement platform centralizes content, training, and analytics to help sales teams engage buyers and effectively close deals.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.

Channel sales is an indirect sales model where a company leverages third-party partners, such as resellers or affiliates, to sell its products.

Cross-Site Scripting (XSS) is a web security vulnerability that allows attackers to inject malicious scripts into trusted websites.

A sales methodology is the framework that guides how your sales team approaches the entire sales process, from prospecting to closing deals.

Lead management is the process of capturing, nurturing, and qualifying leads to guide them from initial interest to sales-ready.