Data Warehousing

Edge locations are globally distributed data centers that cache content close to users, reducing latency and delivering web content much faster.

Referral marketing is a strategy that incentivizes existing customers to recommend a company's products or services to their personal network.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Inbound sales attracts interested prospects who've engaged with your brand, letting sales reps connect with warm leads instead of cold outreach.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

A cloud-based CRM is a customer relationship management tool hosted online, letting teams access and manage customer data from anywhere.

Account-based advertising is a hyper-focused B2B strategy that targets key accounts with personalized ads across multiple channels.

Salesforce Object Query Language (SOQL) is a query language used to search your organization's Salesforce data for specific information.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

A sales champion is your internal advocate at a target company. They believe in your product and help you push the deal forward to close.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Pay-per-click (PPC) is an ad model where you pay a fee each time your ad is clicked. It's a method of buying targeted visits to your website.

User testing involves observing real users interact with a product to identify usability issues and improve the overall user experience.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

Total Audience Measurement (TAM) provides a holistic view of content consumption, tracking viewership across all platforms and devices.

Marketing Operations (MOps) is the engine of a marketing team, managing the technology, processes, and people to run campaigns effectively.

Digital advertising is the practice of delivering promotional content to users through various online and digital channels like social media or search engines.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

The buying process is the journey a customer takes from first realizing a need to making a final purchase decision and evaluating it afterward.

SFDC stands for Salesforce Dot Com, a popular cloud-based CRM platform that helps companies manage their customer interactions and data.

Unit economics are the direct revenues and costs of a business calculated on a per-unit basis, revealing its fundamental profitability.

A talk track is a script that guides sales reps during calls. It ensures they cover key points and maintain a consistent message with prospects.

Serviceable Available Market (SAM) is the segment of the total market that your business can realistically serve within its geographical reach.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

Marketing analytics involves measuring and analyzing marketing data to understand campaign performance and improve return on investment (ROI).

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

CSS, or Cascading Style Sheets, is the code that styles a website. It controls the colors, fonts, layout, and overall look of a web page.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

On-Target Earnings (OTE) is a salesperson's total potential pay, combining base salary and commission for hitting their sales quota.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

A payment gateway is a service that authorizes and processes payments for businesses, acting as a secure link between the customer and the merchant.

Real-time data is information processed and made available almost instantaneously, enabling immediate analysis and decision-making.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Personalization is the practice of using data to tailor products, services, or content to an individual's specific needs and preferences.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

An Applicant Tracking System (ATS) is a software application that manages your entire hiring and recruitment process from a single dashboard.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Cross-selling is a sales tactic of encouraging customers to purchase products or services that are related to what they're already buying.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

Demographic segmentation divides a market into groups based on traits like age, gender, and income, allowing for more targeted marketing efforts.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

Data cleansing, or data scrubbing, is the process of detecting and correcting inaccurate records from a dataset to improve data quality.

Kubernetes is an open-source system for automating the deployment, scaling, and management of containerized applications.

AppExchange is Salesforce's cloud marketplace, offering a vast ecosystem of apps and expert services to extend Salesforce functionality.

Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.

A Request for Proposal (RFP) is a formal document that outlines a project's needs and invites qualified vendors to submit bids to complete it.

Google Analytics is a web analytics service that tracks and reports website traffic, offering insights into user behavior and marketing effectiveness.

A performance plan is a formal document outlining an employee's goals, expectations, and metrics for success over a specific period.

A Letter of Intent (LOI) is a document declaring the preliminary commitment of one party to do business with another, outlining the chief terms.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Warm outbound is a sales strategy for contacting prospects who've shown interest in your brand through prior engagement, like website visits.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

Lead enrichment adds third-party data to your raw lead lists, creating fuller prospect profiles for more effective and personalized outreach.

Revenue Operations KPIs are quantifiable metrics that track the performance, efficiency, and health of a company's revenue-generating engine.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

A vertical market is a niche where businesses cater to a specific industry or group of customers with specialized needs, not the mass market.

Account mapping is comparing your customer list with a partner's to find common prospects and unlock new sales opportunities.

Learn about B2B marketing attribution, including challenges in B2B marketing attribution, & key metrics for effective attribution.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

Revenue Operations (RevOps) is a business function that aligns a company's sales, marketing, and customer service teams to drive predictable revenue.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Precision targeting is a marketing strategy that uses data to identify and reach a highly specific audience most likely to convert.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

A freemium model offers a product's basic features for free, enticing users to upgrade to a paid version for more advanced capabilities.

Learn about brand loyalty, including how to build brand loyalty, benefits of brand loyalty, measuring brand loyalty, & strategies for increasing loyalty.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.