Data-Driven Marketing

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

A product champion is an internal evangelist who drives a product's adoption and success by ensuring it solves real problems for their team.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

Sales performance metrics are key data points that measure a sales team's effectiveness in achieving its goals and driving revenue.

Channel marketing is a strategy where a company sells its products or services through third-party partners, like resellers or affiliates.

Serverless computing is a cloud model where the provider manages servers, so developers can focus on code without worrying about infrastructure.

Demand forecasting is the process of predicting future customer demand for a product or service based on historical data and market trends.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

Outbound sales is when reps proactively contact potential customers through cold calls or emails to generate leads and build a sales pipeline.

A Single Page Application (SPA) is a web app that interacts with the user by dynamically rewriting the current page rather than loading new pages.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

Digital Rights Management (DRM) is technology that controls access to copyrighted digital content, restricting its use, modification, and distribution.

A consumer is an individual or entity that buys products or services for personal use, not for resale. They are the final user in a supply chain.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Video prospecting is the sales technique of sending personalized videos to potential customers to grab their attention and secure more meetings.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

Generic keywords are broad search terms that lack specific details like brand or location. They attract a wide audience with less specific intent.

A Proof of Concept (PoC) is a small exercise to test whether a business idea or project is technically feasible and has real-world potential.

Account View-Through Rate (AVTR) is the percentage of target accounts that see an ad and later visit your website without clicking on it.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

Video messaging involves sending short, personalized video clips to prospects or customers, replacing traditional text-based communication.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Sales workflows are a set of automated actions that streamline the sales process, helping teams engage leads consistently and close deals faster.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

Supply Chain Management oversees the entire production flow of a good or service, from raw materials to final delivery to the consumer.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Inbound leads are potential customers who proactively reach out after finding your business through content, social media, or search.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

CPQ (Configure, Price, Quote) software is a sales tool for creating accurate, configurable quotes for complex products and services.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

A Data Management Platform (DMP) is a software that collects and organizes audience data from various sources for targeted marketing efforts.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

A lead list is a curated database of potential customers (leads) with contact information and other key data for sales and marketing outreach.

A messaging strategy defines what your brand says, how it says it, and where it says it to connect effectively with your target audience.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

Learn about B2B sales channels, including types of B2B sales channels, strategies for effective channel selection, & integrating technology in B2B sales.

Customer retention refers to the strategies and activities a company uses to prevent customer churn and encourage them to continue buying.

The Target Buying Stage identifies a prospect's position in the buying journey, from initial awareness to the final decision to purchase.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

The purchase stage is when a buyer has decided on a solution and is ready to buy. They're comparing vendors to make a final choice.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

A closed question is a type of query that elicits a simple, often one-word answer like 'yes' or 'no,' or a specific, factual response.

Learn about business process management, including benefits of implementing BPM, steps to effective BPM, common BPM mistakes to avoid, & BPM tools and software.

A weighted sales pipeline forecasts revenue by assigning a closing probability to each deal, giving a more accurate picture of potential income.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

CRM analytics is the process of analyzing data from your CRM to uncover insights that help you better understand and serve your customers.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

A/B testing is a method of comparing two versions of something, like a webpage or email, to determine which one performs better with your audience.

The marketing funnel is a model illustrating the path potential customers take, from initial awareness to making a purchase.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Employee engagement is the emotional commitment an employee has to their organization, motivating them to contribute to the company's success.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Application Performance Management (APM) monitors and manages an application's performance, availability, and the experience of its end-users.

A Point of Contact (POC) is the designated individual or department that serves as the main hub for information and communication on a matter.

A competitive landscape is an analysis of your direct and indirect competitors, revealing their strengths, weaknesses, and market positioning.

A marketing play is a repeatable tactic used to achieve a specific marketing goal, like generating leads or driving engagement.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

CPM, or Cost Per Mille, is a key advertising metric. It's the cost an advertiser pays for one thousand views or impressions of a single ad.

A sales lead is a potential customer—an individual or organization that has shown interest in your company's products or services.

SPIN selling is a sales technique using a sequence of questions—Situation, Problem, Implication, Need-Payoff—to uncover a buyer's needs.

A Unique Value Proposition (UVP) is a concise statement that clearly communicates the unique benefit a customer gets from your product or service.

Net Revenue Retention (NRR) is the percentage of recurring revenue kept from existing customers, including upsells, downgrades, and churn.

Sales rep training is the process of equipping your sales team with the skills, knowledge, and tools to effectively sell and hit their targets.

Affiliate marketing is a performance-based model where affiliates earn a commission for promoting another company’s products or services.

Multi-touch attribution is a marketing analytics method that credits multiple touchpoints on the customer journey for a conversion.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

A sales coach is a mentor who trains and guides sales reps to enhance their skills, boost performance, and ultimately close more deals effectively.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

A sales pitch is a persuasive presentation of a product or service, aimed at convincing a potential customer to make a purchase.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

Demand is the economic principle describing a consumer's desire and willingness to purchase a specific good or service at a particular price.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Customer experience (CX) is a customer's total perception of your business, based on every interaction across the entire customer lifecycle.

Fault tolerance is a system's ability to continue operating without interruption when one or more of its components fail.

Yield management is a dynamic pricing strategy that adjusts prices based on demand to maximize revenue from a fixed, perishable inventory.

Learn about B2B, including what is it, its key elements, the benefits of B2B partnerships, the differences between B2B and B2C, and strategies for effective marketing.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

Learn about brag book, including crafting your outstanding brag book, essential components of a brag book, & brag book vs. resume: unveiling the differences.