Dynamic Territories is a process of evaluating, prioritizing, and assigning AE sales territories based on daily and quarterly reviews of account intent and activity, rather than physical location. This approach involves regular evaluation and adjustment of the territories, using AI to objectively score accounts based on their readiness to buy, and automatically updating territories to focus on accounts that are more likely to convert.
Implementing Dynamic Territories offers several advantages, particularly when integrated with AI and predictive analytics:
To effectively implement Dynamic Territories, consider the following steps:
Dynamic Territories and Static Territories differ in their approach to sales territory management. Dynamic Territories are based on daily and quarterly reviews of account intent and activity, allowing for more flexible and responsive sales strategies. This approach uses AI to objectively score accounts based on their readiness to buy, ensuring sales reps focus on high-quality leads.
On the other hand, Static Territories are fixed by physical location and do not take into account account activity or intent. This traditional approach can lead to low-quality leads and territories, as it relies on assumptions rather than data-driven facts.
To evaluate the success of Dynamic Territories, track these key metrics:
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