Positioning Statement

Employee advocacy is the promotion of an organization by its staff members, who share positive messages and content through their personal networks.

“No Spam” is a commitment to sending only relevant, solicited messages. It means avoiding bulk, unwanted emails to respect the recipient's inbox.

Pipeline management is the process of tracking and managing potential customers as they move through the different stages of your sales process.

Trade shows are events where companies in a specific industry showcase their latest products and services to find new customers and partners.

Product-market fit is when a product meets the needs of a strong market, leading to high demand, customer satisfaction, and organic growth.

Call disposition is the process of labeling the outcome of a call. It helps sales teams track interactions and plan their next steps effectively.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

Cost Per Click (CPC) is a digital advertising model where an advertiser pays a fee each time one of their ads gets clicked by a user.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Your email deliverability rate is the percentage of sent emails that successfully land in a recipient's inbox, rather than bouncing or going to spam.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

MEDDICC is a sales qualification framework for complex B2B deals. It helps reps identify and validate key aspects of an opportunity to close more effectively.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

Loss aversion is our tendency to feel the sting of a loss more acutely than the pleasure of an equivalent gain.

Stress testing is a type of software testing that determines a system's robustness by pushing it beyond its normal operational capacity.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

A Master Service Agreement (MSA) is a foundational contract that sets the general terms for an ongoing business relationship between two parties.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

Overcoming objections is the process of addressing and resolving a prospect's concerns or hesitations to move a sale forward.

Personalization in sales means tailoring outreach to a prospect's specific needs, interests, and context to make communication more relevant.

An on-premise CRM is a system hosted on a company's own servers, offering complete control over data, security, and system maintenance.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Customer segmentation is dividing customers into groups based on shared traits. This allows for more targeted and effective marketing efforts.

A sales bundle groups multiple products or services into a single offering, often at a discounted price to provide greater value to customers.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

Direct-to-Consumer (DTC) is a business model where companies sell products directly to customers, bypassing traditional retail middlemen.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Latency is the delay between a user's action and a system's response. It's the time it takes for a data packet to travel to its destination.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Referral marketing is a strategy that incentivizes existing customers to recommend a company's products or services to their personal network.

Learn about business continuity, including understanding key components, steps to ensure continuity, common challenges, & best practices.

API security is the practice of protecting application programming interfaces from attacks, preventing data breaches and unauthorized access.

Learn about buyer intent, including understanding buyer intent signals, strategies to capture buyer intent, & buyer intent vs. customer interest.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Sales coaching is a process where managers help reps improve their skills and performance through personalized feedback, training, and guidance.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

A custom API integration is a bespoke connection between software, enabling them to communicate and share data to meet unique business requirements.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Lead Velocity Rate (LVR) is the growth rate of your qualified leads, measured month-over-month. It's a key indicator of future revenue.

Customer experience (CX) is a customer's total perception of your business, based on every interaction across the entire customer lifecycle.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Zero-based budgeting (ZBB) is a method where all expenses are re-evaluated and must be justified from scratch for each new budget period.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

An email cadence is a scheduled sequence of emails sent to prospects over a specific period to nurture leads and drive engagement.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Guided selling simplifies complex sales by giving reps step-by-step instructions and data-driven recommendations to close deals faster.

Inside sales metrics are quantifiable measures used to track the performance, activities, and effectiveness of an internal sales team.

An Operational CRM is a system that automates and improves customer-facing business processes like sales, marketing, and customer service.

Reverse logistics is the process for goods moving from the customer back to the seller, covering returns, repairs, recycling, and disposal.

Virtual selling is the process of selling to customers remotely using technology like video calls, rather than meeting them in person.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Learn about business intelligence, including key components of business intelligence, the role of BI in decision making, business intelligence tools and techniques.

Warm calling is contacting prospects with a prior connection, like a referral or social media interaction, to make your outreach more relevant.

Accounts Payable (AP) is the money a company owes its suppliers for goods or services bought on credit. It's listed as a current liability.

A sales sequence is a series of automated touchpoints sent to prospects over time to guide them through the sales funnel.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

Infrastructure as a Service (IaaS) is a cloud computing service that offers essential compute, storage, and networking resources on-demand.

A sales stack is the suite of tech tools—from CRMs to prospecting software—that sales reps use to close deals faster and more efficiently.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

Prospecting is the process of identifying potential customers, or prospects, to build a sales pipeline and generate new business opportunities.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Multi-channel marketing uses various platforms—like email, social media, and direct mail—to engage with customers wherever they are.

An objection is an explicit expression by a prospect that presents a barrier to moving forward in the sales process.

Digital contracts are legally binding agreements created, signed, and stored electronically, offering a faster, more secure alternative to paper.

Sales prospecting techniques are methods used by sales teams to identify, contact, and qualify potential customers, also known as prospects.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

A Request for Quotation (RFQ) is a document that a company sends to one or more suppliers to get a quote for specific products or services.

Mobile optimization adapts your website to ensure visitors on smartphones and tablets have a seamless, user-friendly experience.

Customer relationship marketing is a strategy for building lasting connections with customers to foster long-term loyalty and engagement.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

A competitive landscape is an analysis of your direct and indirect competitors, revealing their strengths, weaknesses, and market positioning.

Omnichannel marketing creates a seamless, unified customer experience by integrating a company's various communication and sales channels.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

A draw on commission is an advance payment a salesperson receives against future earnings, which is later repaid from earned commissions.

Cold emailing is sending unsolicited emails to potential customers you haven't contacted before, aiming to start a business conversation.

Digital Rights Management (DRM) is technology that controls access to copyrighted digital content, restricting its use, modification, and distribution.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

A small to medium-sized business (SMB) is a company whose employee count and annual revenue fall below certain industry-specific thresholds.

Network monitoring is the continuous process of tracking a computer network's performance and health to detect and resolve issues proactively.

Dynamic data is information that updates in real-time. Unlike static data, it reflects the most current state of information automatically.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.