Voice Broadcasting

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

AI in sales uses smart technology to automate repetitive tasks, analyze customer data, and help sales reps close deals more efficiently.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

Time on site, or session duration, is a key web metric that tracks the total time a visitor spends on your website during a single visit.

A Sales Manager leads a sales team, setting goals, analyzing performance, and developing strategies to drive revenue and meet targets.

A marketing attribution model is a framework for assigning credit to the marketing touchpoints that lead a customer to convert.

Cohort analysis is a behavioral analytics tool that groups users with common traits to track their actions and engagement over time.

Learn about B2C2B, including how B2C2B transforms sales, key strategies for B2C2B success, & differences between B2C2B and B2B2C.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

Video email involves embedding a short video directly into an email. This lets recipients watch your message without leaving their inbox.

A persona map visually outlines a target customer, detailing their goals, behaviors, and pain points to help your team build genuine empathy.

A sales kickoff (SKO) is an annual event for a sales team to celebrate wins, align on goals, and get motivated for the upcoming year.

Low-hanging fruit are the most obvious and easy-to-tackle tasks or goals that provide a quick, valuable return for minimal effort.

Smarketing is the process of aligning your sales and marketing teams. This integration focuses on shared goals to improve lead quality and drive revenue.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Sales objections are reasons or concerns raised by a potential customer as to why they are hesitant or unwilling to make a purchase.

Agile methodology is an iterative approach to project management and software development, focusing on delivering value in small, incremental steps.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Price optimization is the process of finding the ideal price for a product or service to maximize profitability or other business objectives.

Sales and marketing analytics involves measuring and analyzing performance data to maximize effectiveness and optimize return on investment (ROI).

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

Objection handling in sales is the process of responding to a prospect's concerns about a product or service to move the deal forward.

Employee advocacy is the promotion of an organization by its staff members, who share positive messages and content through their personal networks.

A sales champion is your internal advocate at a target company. They believe in your product and help you push the deal forward to close.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Corporate identity is the visual and verbal persona of a company, encompassing its logo, color palette, communication style, and core values.

Gated content is premium online material, like an ebook or webinar, that users can only access after providing their contact information.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Sales intelligence is technology that gathers and analyzes data to help salespeople find and understand prospects and existing clients.

Infrastructure as a Service (IaaS) is a cloud computing service that offers essential compute, storage, and networking resources on-demand.

Enterprise Resource Planning (ERP) is a system of integrated software that businesses use to manage and automate their core day-to-day processes.

Customer data analysis is the process of examining customer information to uncover insights that drive business decisions and improve experiences.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Discount strategies are pricing tactics used to attract customers and boost sales by temporarily reducing the price of products or services.

Referral marketing is a strategy that incentivizes existing customers to recommend a company's products or services to their personal network.

Email engagement measures how your audience interacts with your emails. It includes key actions like opens, clicks, replies, and forwards.

Drupal is a free, open-source content management system (CMS) for building websites and applications. It's known for its robust flexibility.

Expansion revenue is the extra money a business makes from its current customers via upgrades, new products, or additional services.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

A sales demonstration is a presentation showing a prospect how a product or service works and how it can solve their specific problems.

Learn about B2B contact base, including building an effective B2B contact base, & strategies for expanding your contact base.

After-sales service is the support provided to customers after they've purchased a product. It includes things like warranties, training, or repairs.

Mobile compatibility ensures your site or app works flawlessly on mobile devices, like smartphones and tablets, for a seamless user experience.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

Sender Policy Framework (SPF) is an email authentication method that lets you specify which mail servers can send emails on behalf of your domain.

Learn about B2B data platform, including key benefits of B2B data platforms, choosing the right B2B data platform, challenges in implementing B2B data platforms.

Kubernetes is an open-source system for automating the deployment, scaling, and management of containerized applications.

Target Account Selling is a focused sales strategy where teams identify and pursue a specific list of high-value accounts.

Contact discovery is the process of finding accurate contact details for potential leads, including names, emails, phone numbers, and job titles.

Learn about B2B intent data providers, including evaluating intent data quality, leveraging intent data for growth, & B2B intent data: key providers comparison.

Closing ratio is a key sales metric that shows the percentage of leads or proposals that result in a successful sale.

A horizontal market is one where a product or service is designed to meet a common need for a wide array of customers, regardless of their industry.

Solution selling is a sales approach focused on understanding a customer's pain points to offer a comprehensive solution, not just a product.

Learn about B2B sales process, including key components of B2B sales processes, & crafting an effective B2B sales strategy.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

A sales script is a pre-written guide of talking points that helps salespeople navigate conversations with potential customers.

Customer buying signals are the actions, behaviors, or statements a prospect makes that indicate they are moving towards a purchase decision.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

A digital strategy outlines how your business will use online channels, data, and technology to achieve its goals and connect with customers.

Phishing attacks are fraudulent attempts to trick you into revealing sensitive data like passwords or financial info by posing as a trusted source.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

Enrichment is the process of adding third-party data to your existing customer profiles to get a more complete picture of your leads.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

Learn about B2B sales, including key strategies for B2B success, types of B2B sales models, & B2B vs. B2C sales: understanding the differences.

A lead magnet is a free incentive offered to potential customers in exchange for their contact details, like an email, to generate sales leads.

Dynamic segments are self-updating lists that group contacts based on real-time data, ensuring your outreach is always timely and relevant.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

Sales Operations Management streamlines sales processes, tech, and data analysis to help sales teams sell more effectively and efficiently.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

Learn about B2B marketing KPIs, including identifying key B2B marketing KPIs, setting achievable KPI targets, B2B vs B2C marketing KPIs: understanding the differences.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Kanban is a visual project management method that uses a board to visualize workflow, limit work-in-progress, and maximize team efficiency.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Mobile app analytics involves collecting and analyzing data from mobile apps to understand user behavior and optimize the app's performance.

Sales Operations KPIs are measurable metrics that track the efficiency and effectiveness of a sales team's operational processes.

An inside sales rep sells products or services remotely from an office, using digital tools like phone and email to connect with customers.

The buying process is the journey a customer takes from first realizing a need to making a final purchase decision and evaluating it afterward.

Docker is a tool that packages applications and their dependencies into isolated environments called containers for easy deployment and scaling.

Scalability is a company's ability to handle increased workloads or market demands without a drop in performance or a spike in costs.

Cybersecurity is the practice of protecting computer systems, networks, and data from digital attacks, theft, and unauthorized access.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

X-Sell, or cross-selling, is a sales strategy of selling additional, related products or services to an existing customer base.

Funnel optimization is the process of improving each stage of the customer journey to maximize conversions and drive revenue growth.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

A value gap is the difference between the value a customer expects from a product and the actual value they receive, often leading to churn.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Platform as a Service (PaaS) is a cloud model where a provider delivers a platform for users to develop, run, and manage applications online.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Sales pipeline management is the process of organizing, tracking, and managing potential deals through every stage of your sales funnel.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.