Triggers

Average Revenue per Account (ARPA) is the average revenue generated from each customer account, usually measured on a monthly or annual basis.

A buying signal is any action from a prospect that indicates they are interested in making a purchase, helping sales teams prioritize leads.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

A Master Service Agreement (MSA) is a foundational contract that sets the general terms for an ongoing business relationship between two parties.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

An Application Programming Interface (API) is a set of rules that lets different software applications talk to each other and share information.

Sales funnel metrics are key data points that track how effectively you're moving potential customers from awareness to a final purchase.

Outbound leads are potential customers a business proactively contacts through outreach like cold calls, emails, or social media.

LPI, or Lead Per Inquiry, is a key metric that measures how many leads are generated from each inquiry in a marketing campaign.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Content Rights Management involves controlling the use and distribution of copyrighted digital media to protect intellectual property.

An HTTP request is a message sent by a client, like a web browser, to a server to ask for a resource, such as a web page or an image.

Predictive Customer Lifetime Value (pCLV) is a forecast of the total net profit a single customer is expected to generate for your business.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

An elevator pitch is a short, memorable summary of what you do, designed to be delivered in the time it takes to ride an elevator.

Process automation uses technology to execute recurring tasks or processes, replacing manual effort to cut costs and boost efficiency.

Account-Based Marketing (ABM) benchmarks are key metrics used to measure the performance and success of your targeted account strategies.

Marketing intelligence is gathering and analyzing data about your market, customers, and competitors to inform strategic marketing decisions.

An API (Application Programming Interface) is a software intermediary that allows two applications to talk to each other and exchange information.

Marketing attribution is the process of identifying which touchpoints contribute to a conversion and assigning value to each of them.

WordPress is a free, open-source content management system (CMS) that allows you to easily create, manage, and publish websites and blogs.

MOFU, or Middle of the Funnel, is the crucial evaluation stage in the buyer's journey where leads compare solutions to their known problem.

Return on Marketing Investment (ROMI) measures the revenue generated by a marketing campaign relative to the cost of that campaign.

Kubernetes is an open-source system for automating the deployment, scaling, and management of containerized applications.

Hot leads are prospective customers who have shown significant interest and are ready to buy, making them a top priority for sales teams.

“Always Be Closing” (ABC) is a sales mantra meaning every action a salesperson takes should be with the ultimate goal of closing the sale.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

A Virtual Private Cloud (VPC) is a secure, isolated section of a public cloud. It lets you provision your own logically isolated resources.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Content syndication is the process of republishing your web content on third-party sites to reach a much wider audience.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

A Digital Sales Room is a private online space where sellers share all relevant content with buyers to streamline the sales cycle.

Dynamic territories are fluid sales assignments that adjust based on real-time data, ensuring reps can focus on the highest-value accounts.

Sales forecast accuracy is a key metric that compares your predicted sales revenue against the actual sales revenue you ultimately achieve.

Lead generation tactics are the strategies and methods used to attract potential customers and convert them into leads for your sales team.

Conversational intelligence (CI) is AI technology that analyzes customer conversations to find insights that help sales and support teams improve.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Total Addressable Market (TAM) represents the maximum revenue a company can earn by selling its product or service in a specific market.

A headless CMS is a back-end content repository that delivers content via API to any front-end, decoupling the content from its presentation layer.

Sender Policy Framework (SPF) is an email authentication method that lets you specify which mail servers can send emails on behalf of your domain.

Load balancing is the practice of distributing incoming network traffic across a group of backend servers, ensuring no single server is overworked.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

CRM hygiene involves regularly cleaning and updating your customer data to ensure your CRM system remains a powerful and reliable tool.

A Sales Manager leads a sales team, setting goals, analyzing performance, and developing strategies to drive revenue and meet targets.

Feature flags let you remotely control features in your app without new code. This enables safe testing, gradual rollouts, and quick rollbacks.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

A Service Level Agreement (SLA) is a contract defining the level of service between a provider and a client, including metrics and penalties.

A sales dialer is software that automates outbound calling for sales teams, allowing reps to connect with more prospects in less time.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Accessibility testing is a software testing method that verifies an application is usable by people with disabilities, like vision or hearing loss.

Sales prospecting software automates the process of finding, contacting, and tracking potential customers to help sales teams build their pipeline.

An early adopter is a user who embraces a new product or technology before the majority, helping to validate and popularize the innovation.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

A use case is a detailed description of how a user interacts with a system to achieve a specific goal, outlining the steps from start to finish.

Direct mail is a marketing method where businesses send physical promotional materials directly to potential customers' mailboxes.

Sentiment analysis, or opinion mining, automatically determines the emotional tone behind text—whether it's positive, negative, or neutral.

Learn about B2B demand generation, including strategies for effective B2B demand generation, & key components of a demand generation program.

Subscription models are a business strategy where customers pay a recurring fee at regular intervals for access to a product or service.

Analytics platforms are tools that collect and analyze data from various sources, helping businesses track key metrics and make informed decisions.

A pain point is a specific, recurring problem your target customers face, causing them frustration, inefficiency, or added costs.

A marketing budget breakdown is a detailed plan that allocates your total marketing funds across various channels, campaigns, and activities.

Multi-threading allows a single CPU core to run multiple independent threads (or tasks) at the same time, boosting efficiency and performance.

Fault tolerance is a system's ability to continue operating without interruption when one or more of its components fail.

Learn about B2B marketing analytics, including key components of B2B marketing analytics, & getting started with B2B marketing analytics.

User interaction is any action a user takes within a digital interface, like clicking a button, scrolling a page, or filling out a form.

Data appending is the process of adding new data fields to your existing database records to enrich and complete your information.

Cost Per Impression (CPI) is the price an advertiser pays for each time their ad is displayed to a user, irrespective of clicks.

Contract management is the process of creating, executing, and analyzing contracts to maximize performance and minimize financial risk.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

Lead scoring is the process of assigning points to leads based on their attributes and actions to determine their sales-readiness.

Renewal rate is the percentage of customers who renew their subscriptions or contracts at the end of their service period.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

The C-suite, or C-level, refers to a company's most senior executives. Their titles usually start with 'Chief,' such as CEO, CFO, or CTO.

Lead scraping is the process of automatically extracting contact information and other relevant data about potential customers from online sources.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

Quality Assurance (QA) is the systematic process of ensuring a product or service meets specified quality standards from development to delivery.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Sales territory planning is the process of dividing customers into geographic areas to be assigned to specific sales reps or teams.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Average Customer Life is the average time someone remains a customer. It's a key metric for predicting revenue and measuring customer loyalty.

Performance monitoring involves collecting and analyzing data to track a system's operational health and efficiency, ensuring it meets set standards.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

A firewall is a digital barrier that protects a network by monitoring and controlling traffic, blocking unauthorized access and malicious content.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

A Request for Proposal (RFP) is a formal document that outlines a project's needs and invites qualified vendors to submit bids to complete it.

Learn about brand equity, including understanding its importance, building strong brand equity, measuring brand equity, & real-world applications.

Private labeling is when a company rebrands a product made by a third-party manufacturer and sells it as their own.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Data mining is the process of discovering patterns, trends, and useful information from large datasets to make better business decisions.

Prospecting is the process of identifying potential customers, or prospects, to build a sales pipeline and generate new business opportunities.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Dark social is the sharing of content through private channels like messaging apps or email. This traffic is hard to track as it lacks referral data.

Serviceable Available Market (SAM) is the segment of the total market that your business can realistically serve within its geographical reach.

Territory management is the process of segmenting customers into groups by geography or other factors to optimize sales efforts and resources.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.