Content Rights Management

Time on site, or session duration, is a key web metric that tracks the total time a visitor spends on your website during a single visit.

Conversion rate is the percentage of visitors who complete a desired goal, like a purchase or sign-up, out of the total number of visitors.

Text message marketing is a strategy where businesses send promotional messages, offers, and updates to customers via SMS or MMS.

Zero-based budgeting (ZBB) is a method where all expenses are re-evaluated and must be justified from scratch for each new budget period.

Account-Based Analytics measures engagement and impact across target accounts, not just individual leads, to guide B2B sales and marketing efforts.

Sales Performance Management (SPM) is a suite of tools and processes that help businesses monitor, analyze, and boost sales team performance.

Firmographic data is information used to classify firms. It includes attributes like industry, employee count, location, and annual revenue.

A buying committee is a group of stakeholders within an organization who are jointly responsible for making major purchasing decisions.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Learn about browser compatibility, including understanding the importance, common challenges, best practices, & tools for testing.

MOFU, or Middle of the Funnel, is the crucial evaluation stage in the buyer's journey where leads compare solutions to their known problem.

Learn about bottom of the funnel, including maximizing conversions at the funnel's end, & strategies for nurturing bottom-funnel leads.

Buying criteria are the specific requirements and standards a customer uses to evaluate products or services before making a decision.

Sales engagement is the sum of all interactions between a seller and a prospect, aimed at building a relationship and moving a deal forward.

Segmentation analysis is the process of dividing a broad market into smaller, distinct groups of consumers with similar needs or characteristics.

Inbound lead generation is the process of attracting potential customers to your business with valuable content and tailored experiences.

A value chain is the series of business activities required to create and deliver a product or service, from conception to the final customer.

The customer lifecycle is the journey a person takes from first becoming aware of your brand to becoming a loyal, repeat customer.

Sales team management is the process of leading, coaching, and motivating a sales team to achieve its sales goals and drive revenue growth.

Cloud storage is a service model where data is stored on remote servers and accessed from the internet, rather than on a local drive.

The self-service SaaS model allows customers to independently sign up, use, and manage a product without any direct help from the company.

Closed Won is a CRM status for a sales deal that has been successfully concluded, resulting in a signed contract and a new customer.

Incident response is an organization's systematic approach to managing and mitigating the aftermath of a security breach or cyberattack.

Funnel optimization is the process of improving each stage of the customer journey to maximize conversions and drive revenue growth.

A trusted advisor is an expert who builds a deep client relationship by consistently prioritizing their best interests over any single transaction.

A Content Management System (CMS) is software for creating, managing, and modifying website content without needing specialized technical skills.

A sales plan template is a reusable document that outlines your sales strategy, goals, and tactics, providing a clear roadmap for your team.

A Content Delivery Network (CDN) is a system of distributed servers that deliver web content to users based on their geographic location.

Escalations are the process of moving a customer issue or sales opportunity to a more senior or specialized team member for resolution.

Video hosting is a service that allows users to upload, store, and share video content online, making it accessible for playback anywhere.

A sales playbook is a guide that outlines your sales process, best practices, and tools to help reps sell more efficiently and consistently.

Internal signals are data points from your own systems, like website visits or product usage, that indicate a customer's buying intent.

Churn, also known as customer attrition, is the rate at which customers stop doing business with a company over a given period.

Learn about business intelligence in marketing, including the role of data in marketing BI, key components of marketing BI, & marketing BI vs. market research.

A soft sell is a low-pressure sales tactic that uses subtle persuasion and relationship-building to gently guide customers toward a purchase.

Load testing is a type of performance testing that determines how a system behaves under both normal and anticipated peak load conditions.

Payment processors are companies that handle card transactions, connecting merchants with the banks needed to complete a sale.

Customer experience (CX) is a customer's total perception of your business, based on every interaction across the entire customer lifecycle.

No Forms is a method for capturing lead data directly from your website visitors' profiles without requiring them to fill out any forms.

Forward revenue is the total value of all active, committed contracts that are expected to be recognized as revenue in the future.

Demand capture is the strategy of engaging potential customers who are already actively looking for a solution that your company provides.

Learn about buyer intent data, including sourcing and interpreting buyer intent data, & key metrics in buyer intent analysis.

Loyalty programs are marketing strategies designed to reward repeat customers. They offer incentives like discounts or exclusive access to encourage retention.

Marketing metrics are quantifiable values that marketing teams use to measure and track the performance of their campaigns and efforts.

SEO, or Search Engine Optimization, is increasing the quantity and quality of traffic to your website through organic search results.

Learn about BAB formula, including implementing BAB in sales strategies, crafting an effective BAB pitch, & comparing BAB with other sales frameworks.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

CCPA compliance is adhering to the California Consumer Privacy Act, a law that grants consumers more control over their personal data.

A Sales Qualified Lead (SQL) is a prospect vetted by marketing and sales, deemed ready for a direct sales pitch after showing intent to buy.

A Master Service Agreement (MSA) is a foundational contract that sets the general terms for an ongoing business relationship between two parties.

Product-market fit is when a product meets the needs of a strong market, leading to high demand, customer satisfaction, and organic growth.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Learn about B2B buyer intent data, including sources and types of buyer intent data, & key benefits of leveraging buyer intent data.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

A commission is a service charge paid to an agent for a transaction. It's typically a percentage of the sale, rewarding performance directly.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Learn about business to customer, including maximizing B2C sales strategies, B2C vs. B2B: unveiling differences, & core principles of B2C success.

AI marketing uses artificial intelligence to analyze data, automate decisions, and deliver personalized customer experiences at scale.

Geo-fencing creates a virtual boundary around a real-world location. It triggers actions on a device when it enters or exits this area.

Compounded Annual Growth Rate (CAGR) measures the mean annual growth of an investment over a specified period of time longer than one year.

Serviceable Addressable Market (SAM) is the portion of the market your business can realistically serve with its current products and sales channels.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Customer journey mapping is the process of creating a visual story of your customers' interactions with your brand across all touchpoints.

A weighted sales pipeline forecasts revenue by assigning a closing probability to each deal, giving a more accurate picture of potential income.

Low-hanging fruit are the most obvious and easy-to-tackle tasks or goals that provide a quick, valuable return for minimal effort.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Microservices is an architecture where apps are built as a collection of small, independent services that communicate with each other over APIs.

Hot leads are prospective customers who have shown significant interest and are ready to buy, making them a top priority for sales teams.

The open rate is the percentage of recipients who opened an email. It's a primary indicator of a subject line's effectiveness.

Kubernetes is an open-source system for automating the deployment, scaling, and management of containerized applications.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

Cold calling is a sales tactic where reps contact potential customers by phone who haven't previously expressed interest in their product or service.

The FAB technique is a sales framework connecting product features to advantages and then to the specific benefits for the customer.

Sales velocity is a key metric measuring the speed at which your company makes money. It shows how fast deals move through your sales pipeline.

OAuth is an open standard for access delegation. It lets you grant apps access to your data on other services without sharing your password.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Learn about B2B leads, including identifying quality B2B leads, generating B2B leads effectively, & B2B leads vs. B2C leads: understanding the differences.

Data privacy is an individual's right to control their personal information, including how it's collected, processed, stored, and shared.

Buying intent is the collection of online cues and behaviors that signal a prospect is actively researching and moving toward a purchase decision.

The Challenger Sales model is a methodology where reps teach prospects, tailor their pitch, and take control of the sales conversation.

Account match rate is the percentage of target accounts successfully identified and matched against a specific database or data provider.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest based on marketing efforts but isn't yet ready for a sales conversation.

A version control system (VCS) tracks changes to files over time, allowing you to recall specific versions and collaborate without conflicts.

Process Builder is a Salesforce automation tool that lets you create 'if/then' business processes with a user-friendly visual interface.

An Account Development Representative (ADR) identifies and qualifies new business opportunities, creating a pipeline for account executives.

Intent leads are prospects who show buying signals through their online actions, indicating they're actively looking to make a purchase.

Funnel analysis is a method for understanding the steps users take to complete a goal, revealing where they drop off in the conversion process.

A Software Development Kit (SDK) is a set of tools that allows developers to create applications for a specific software package or platform.

Consumer Relationship Management (CRM) is a strategy for managing all of a company's relationships and interactions with its customers.

Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.

A persona is a semi-fictional profile of your ideal customer, based on market research and real data about your existing customers.

High availability (HA) describes a system's capacity to function continuously with minimal downtime, ensuring consistent operational performance.

Account-Based Everything (ABE) is a strategy aligning sales, marketing, and success teams to focus on a specific set of high-value accounts.

Fulfillment logistics is the entire process of getting an order to a customer, from storing inventory to picking, packing, and final shipment.

Data encryption translates data into another form, or code, so that only people with access to a secret key or password can read it.

Sales Engineers blend deep technical knowledge with sales acumen, demonstrating a product's value and solving customer problems to drive revenue.

Data-driven marketing uses customer data to inform marketing decisions, optimize campaigns, and deliver personalized experiences to consumers.

Digital analytics is the analysis of data from digital channels to understand user behavior and optimize online experiences for business goals.

Cold calling is a sales technique where reps contact potential customers who have had no prior interaction with their company or product.