FAB Technique

A sandbox is an isolated testing environment where new or untrusted code can be run safely without affecting the host device or network.

Gamification applies game mechanics like points, badges, and leaderboards to non-game activities to boost engagement and motivate users.

An AI sales script generator is a tool that uses artificial intelligence to create personalized sales scripts for any outreach scenario.

A sales demo is a presentation where a sales rep shows a prospect how a product or service works and solves their specific problems.

A channel partner is a company that works with a manufacturer or producer to market and sell their products, software, or services to customers.

An account is a company or organization that you're targeting for sales. It can be a prospective, current, or even a past customer.

A sales funnel is a model illustrating the customer's journey from initial awareness to the final purchase, narrowing down leads at each stage.

A qualified lead is a prospect vetted as a good fit for your product. They match your ideal customer profile and show genuine interest.

Order management is the end-to-end process of tracking customer orders from placement to fulfillment, ensuring a seamless customer experience.

Competitive analysis means identifying your rivals and assessing their strategies to pinpoint your own business's strengths and weaknesses.

Email verification is the process of confirming that an email address is valid and deliverable, which helps improve campaign performance.

Warm outreach is contacting prospects with whom you have a pre-existing connection, like a mutual contact, making your message more personal and effective.

GDPR compliance means following the EU's strict data protection laws to ensure the secure and lawful handling of personal data.

Progressive Web Apps (PWAs) are websites that look and feel like native mobile apps, offering features like offline access and push notifications.

A Simple Object Access Protocol (SOAP) API is a web service that uses XML to exchange structured information between different applications.

A landing page is a standalone web page created for a marketing campaign. It’s where a visitor “lands” after clicking an ad or email link.

Programmatic advertising uses AI and real-time bidding to automate the buying and selling of digital ad space, targeting specific audiences.

Consultative selling is an approach where salespeople act as expert advisors, diagnosing customer needs to provide the most suitable solutions.

LinkedIn Sales Navigator is a premium tool helping sales teams find and engage with the right leads and accounts on the LinkedIn network.

Data enrichment is the process of enhancing raw data by adding missing information from other sources, making it more complete and actionable.

A Customer Relationship Management (CRM) system is a tool that centralizes customer data to help manage interactions and nurture relationships.

Sales metrics are quantifiable data points that track and measure a sales team's performance against specific goals and objectives.

A marketing automation platform is software that automates marketing actions. It helps manage tasks like email campaigns and lead nurturing.

Customer centricity is a business approach that puts the customer at the heart of every decision, aiming to build loyalty and long-term value.

A demand generation framework is a strategic process for creating awareness and interest in your product, ultimately driving new business.

Ramp-up time is the period a new hire takes to get fully up to speed and become a productive member of your go-to-market team.

The awareness stage is the first step in the buyer's journey, where a potential customer realizes they have a problem or an opportunity to explore.

Triggers are predefined conditions that, when met, automatically launch a workflow or action, ensuring timely and relevant outreach.

Email marketing is a digital strategy where businesses send targeted emails to prospects and customers to build relationships and drive sales.

Sales enablement provides sales teams with the necessary tools, content, and information to help them sell more effectively and efficiently.

Direct sales involves selling products directly to consumers in a non-retail setting, such as at home, online, or person-to-person.

Email personalization uses subscriber data—like their name, interests, or past behavior—to create highly relevant and targeted email campaigns.

A Call for Proposal (CFP) is a document that solicits proposals, often through a bidding process, for a specific project or service.

Customer Acquisition Cost (CAC) is the total cost a business spends to gain a new customer. It includes all sales and marketing expenses.

Programmatic display campaigns use automation to buy and sell digital ad space in real-time, targeting specific audiences across the web.

Competitive intelligence (CI) is the ethical gathering and analysis of market data to inform strategic business decisions and gain an advantage.

Lead enrichment tools are platforms that automatically add missing data to your leads, like contact info, firmographics, and buying signals.

Logo retention is a key B2B metric that measures a company's ability to retain its customers, or 'logos,' over a specific period.

The lead qualification process is how you determine which prospects are most likely to become customers by evaluating them against specific criteria.

Psychographics categorizes people by their attitudes, interests, and lifestyles, revealing the 'why' behind their purchasing decisions.

GPCTBA/C&I is a sales qualification framework for understanding a prospect's goals, plans, challenges, timeline, budget, and authority.

"Smile and dial" is a high-volume sales tactic where reps make numerous cold calls from a list, often with little to no prior research.

A sales pipeline is a visual representation of where prospects are in the sales process, from the first contact to the final sale.

The marketing mix is the set of marketing tools a company uses to sell products, defined by the 4Ps: Product, Price, Place, and Promotion.

Outbound lead generation means proactively reaching out to potential customers who haven't yet expressed interest to introduce them to your brand.

Persona-based marketing uses fictional customer profiles, or personas, to create targeted messaging for specific audience segments.

Inside sales is a remote sales process where reps sell products or services via phone, email, and other digital tools instead of in person.

Closed opportunities are potential deals that have concluded. They are categorized as either 'closed-won' (a sale was made) or 'closed-lost'.

Scrum is an agile framework that helps teams structure and manage their work through a set of values, principles, and practices.

A Sales Development Representative (SDR) is a sales specialist who finds and qualifies new leads, building a pipeline for the sales team.

A User Interface (UI) is the point where humans and computers interact. It encompasses all visual elements like screens, icons, and buttons.

Intent-based leads are potential customers whose online actions—like searches or content engagement—signal a clear interest in buying a solution.

Shipping solutions are services or software that streamline the logistics of getting products to customers, from label printing to final delivery.

Learn about B2B data erosion, including causes of B2B data decay, strategies to combat data erosion, & measuring the impact of data erosion.

Account-Based Sales (ABS) is a focused B2B strategy where sales and marketing teams treat high-value accounts as individual markets of one.

A Marketing Qualified Opportunity (MQO) is a lead vetted by marketing as a genuine sales opportunity, ready for direct sales follow-up.

Account-Based Marketing (ABM) software helps teams coordinate personalized marketing and sales efforts to land high-value customer accounts.

Lead routing is the automated process of distributing incoming leads to the right sales reps based on predefined criteria.

Lead scoring models rank prospects by assigning points for their behaviors and demographics, helping sales teams prioritize their outreach.

Average Revenue per User (ARPU) is a key performance indicator that calculates the average revenue generated from each user or subscriber.

Product-Led Growth (PLG) is a business strategy where the product itself drives user acquisition, conversion, and expansion.

Voice broadcasting is an automated system that delivers a pre-recorded voice message to a large list of phone numbers simultaneously.

Learn about B2B data, including sources and types of B2B data, leveraging B2B data for sales success, & ensuring the accuracy of B2B data.

User-generated content (UGC) refers to any form of content, like images, videos, or text, created and shared by users on online platforms.

Data security protects digital information from unauthorized access, corruption, or theft throughout its entire lifecycle.

Regression testing ensures that new code changes don’t negatively impact existing features. It's a key step to maintain software quality after updates.

Annual Recurring Revenue (ARR) is the predictable income a company expects to receive from its customers over a one-year period.

Integration testing is a software testing phase where individual modules are combined and tested together to verify their interaction.

Revenue forecasting is the process of estimating a company's future revenue, using historical data and market trends to guide strategic planning.

Mid-market companies are businesses larger than small businesses but smaller than large enterprises, often defined by revenue or employee size.

Event tracking is the method of collecting data on specific user actions, or 'events,' on a website or app, such as clicks or downloads.

A sales intelligence platform is software that provides sales teams with data and insights about prospects to help them sell more effectively.

Sales acceleration refers to strategies and technologies designed to speed up the sales cycle, enabling reps to close more deals, faster.

A Target Account List (TAL) is a focused list of high-value companies that a business specifically aims to convert into customers.

Intent data tracks a user's online behavior—like searches and site visits—to identify signals that they are ready to make a purchase.

NoSQL ("Not only SQL") databases offer a flexible alternative to relational models, excelling at managing large and unstructured data sets.

Learn about B2B data enrichment, including benefits of B2B data enrichment, implementing B2B data enrichment strategies, B2B data enrichment vs. data cleaning.

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel.

Retargeting marketing is a digital advertising strategy that targets users who have previously interacted with your website or brand online.

Website visitor tracking collects and analyzes data on user behavior to understand their journey and improve the overall user experience.

A Marketing Qualified Account (MQA) is a target company that has shown significant engagement, indicating it's ready for the sales team to pursue.

A lead generation funnel is a systematic process that guides potential customers from initial awareness of your brand to becoming qualified leads.

Demand generation is the process of creating awareness and interest in your products to build a pipeline of qualified leads for your sales team.

Trigger marketing uses customer actions or events to automatically send highly relevant, personalized messages at the perfect moment.

Copyright compliance is adhering to laws that protect creative works. It involves legally using content by obtaining permission or licenses.

Sales enablement technology refers to software and tools that equip sales teams with the resources they need to close more deals efficiently.

Site retargeting is a marketing strategy that shows ads to people who have previously visited your website but left without converting.

Learn about business development representative, including skills and qualifications for BDRs, & roles and responsibilities of a BDR.

Audience targeting is the process of segmenting consumers into specific groups to deliver more personalized and relevant marketing messages.

Video selling uses personalized video messages to engage prospects, build rapport, and guide them through the sales funnel to close more deals.

AI data enrichment uses artificial intelligence to automatically enhance and update raw data, making it more complete, accurate, and valuable.

Learn about buyer, including identifying your ideal buyer, understanding buyer's journey, & evaluating buyer decision processes.

A knowledge base is a self-serve online library of information about a product, service, department, or topic.

Lead generation is the process of identifying and cultivating potential customers for a business's products or services.

A cold email is an initial outreach sent to a potential customer with whom you've had no prior contact, aiming to introduce your business.

Net new business is revenue from customers who have never purchased from your company before. It’s a crucial indicator of sustainable growth.

Product recommendations are a marketing strategy that uses customer data to suggest relevant products, boosting sales and customer engagement.

The Dark Funnel describes customer buying activities that are untrackable by companies, such as private chats and word-of-mouth referrals.

No Cold Calls is a sales strategy that replaces unsolicited calls with warm outreach to prospects who have already demonstrated interest.

Sales enablement content refers to the materials and tools that empower your sales team to engage prospects and close deals more efficiently.